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Signals newsletter champions field experiments as the essential method for business leaders' tests of assumptions, validation of strategies, and data-driven decisions in real market conditions; by the author of The Life-Changing Science of Detecting BS.

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Substack
PricingOnly free issuesPublishesWeekly
Issues61Founded5 years agoLast Issue8 days ago
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Authors

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  • John V. Petrocelli

    Social psychologist with interests in the pervasive and insidious social behavior of bullshitting, the art and science of detecting bullshit, and field experiments as the essential method for business leaders making data-driven decisions.

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