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INNOVATION&

Yetvart Artinyan

Evidence-based analysis, practical tools and innovation strategy consulting for leaders deciding what to test, fund, pivot, stop or scale.

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Substack
PricingFreemiumPublishesDaily
Issues135Foundeda year agoLast Issue6 days ago
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innovationand.org
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Latest Issues

You Are Right. But This Is Not How We Do Things Here.

Why organizations ask innovators to challenge the norm, then treat them as the anomaly

TL;DR: ”You are right, but this is not how we do things here” is not mainly an objection to an idea. It marks the boundary of what an organization consi...

6 days ago
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Innovation Management Is Not About Making Better Bets. It Is About Earning Better Decisions.

Why innovation governance should optimize Decision Readiness rather than project progress

TL;DR Calling innovation initiatives “bets” is useful only up to a point. It reminds leaders that outcomes are uncertain, but it can also imply that...

11 days ago
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A Psychologically Safe Organization Can Still Refuse to Learn

Speaking up only creates value when governance can convert uncomfortable information into changed assumptions, tests, and decisions.

TL;DR: Psychological safety reduces the interpersonal risk of speaking up. That is essential, but it is no...

13 days ago
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The Press Secretary in Our Heads

Why plausible explanations keep weak innovation bets alive—and why stop conditions must be set before the evidence arrives

TL;DR: Innovation projects rarely continue because everyone ignores the evidence. They continue because people can c...

18 days ago
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The Marshmallow Challenge Starts Too Late

It teaches teams to prototype before they commit. But the decisions that determine whether anything should be built have already been made.

TL;DR: The Marshmallow Challenge is a powerful lesson in prototyping before planning, but it teache...

20 days ago
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  • Yetvart Artinyan

    Think. Write. Learn & Apply Innovation in Corporates and Startups.

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