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INNOVATION& by Yetvart Artinyan

Yetvart Artinyan

Essays on strategy, innovation, AI, business models, and decision-making under uncertainty.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues92Foundeda year agoLast Issue9 days ago
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innovationand.org
Artwork for INNOVATION& by Yetvart Artinyan

Latest Issues

Everyone Is OptimAIzing. Nobody Is Building.

The story most people tell about industrialization is too tidy. Machines improved efficiency, firms scaled, profits rose, and society got richer. That happened. But it skips the mechanism that actually mattered. The industrial age changed s...

9 days ago

The Next iPhone Will Not Look Like an iPhone

If the iPhone was a smart recombination of existing technologies, the next great products will be systems that remove more of the user’s coordination burden.

People still talk about breakthrough products as if they arrive through invention...

14 days ago
Paid

The Ruins of Innovation

I have been part of innovation projects in startups and in corporates.

Some survived.
Most did not.

They were stopped when funding dried up, when priorities shifted, when leadership changed, when the “bubble” inside the company deflated...

16 days ago
1

Big Markets Do Not Start With New Desires

What the Walkman and the iPhone reveal about jobs to be done, portability, and the products that turn old aspirations into everyday behavior

People like to tell innovation stories as if a great product begins with a great invention.

22 days ago
Paid

The Founder Did Not Create the Wave

We like founder stories because they make history feel personal.

One person sees the future early. Others dismiss it. The founder insists, endures, and bends reality until the market catches up.

It is a compelling story. It is also usuall...

24 days ago

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  • Yetvart Artinyan

    Think. Write. Learn & Apply Innovation in Corporates and Startups.

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