INNOVATION&
Yetvart ArtinyanEvidence-based analysis, practical tools and innovation strategy consulting for leaders deciding what to test, fund, pivot, stop or scale.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 141 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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innovationand.orgLatest Issues
Pricing Is Not the Exception
Why founders should try to falsify their economic assumptions before committing to a business model that cannot survive
The idea for this article did not come from a startup pitch, a board meeting, or a strategy workshop. It came while I w...
CONTINUOUS BUSINESS MODEL INNOVATION — CASE 03 / LEGO Did Not Win by Returning to the Brick
LEGO is usually presented as one big turnaround: the company diversified too far, returned to the brick and recovered.
That interpretation ends too early.
LEGO did not restore one business model and then leave it unchanged. It repeatedly...
Every Job to Be Done Has a Trajectory
Why completing the customer's immediate job is not enough to know whether the solution changed what happens next
Anyone who knows me knows that I have been a passionate Capoeira practitioner for more than 26 years. It is an important part...
The More an Acquisition Needs Synergies, the More Evidence It Needs
Why acquiring proven traction creates a new burden of proof for transferability, integration, and the price paid
TL;DR: Many large companies finance higher-certainty innovation internally, explore intermediate uncertainty through labs and...
Innovation Automation Is Here. Now Sponsors Must Raise the Evidence Standard.
AI can automate the appearance of progress. Sponsors must distinguish generated plausibility from evidence that deserves commitment.
TL;DR: AI is making innovation work faster and, in many cases, better. It can generate strong ideas, bridg...
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Authors
The writers behind this newsletter.
I help companies and startups turn innovation into meaningful progress. I share lessons from research and experience that shape how I think, question assumptions, and decide what to pursue. I hope they help you do the same.
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