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The Sniff Test

Simon Maughan

Challenging popular theories in culture and politics.

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PricingOnly free issuesPublishesWeekly
Issues174Founded3 years agoLast Issue4 days ago
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Latest Issues

Teesside Is Britain’s Wake-up Call

Down by the playing fields
someone sets a car on fire
I guess you have to go right down
before you understand just how
how low
how low a human being can go.

Mile End - Pulp, 1995

A little over thirty years a...

4 days ago

The Welfare Argument Burnham Cannot Avoid

The Substitution Heuristic

Politicians get away with a lot. They have cultural clout, which allows them to shape the agenda. A good example is painting people who are sceptical about climate change policies as climate change deniers. T...

11 days ago
2
2

The Institutions That Need Britain to Fail

At the turn of the century the UK was the 12th-richest nation on earth. Today it is 24th. On current trends we will be 46th by 2030.

Extrapolating trends makes for a poor forecast. Things could be worse. The saving grace is that many of th...

18 days ago
1

Jason Arday: An Addendum

Ancient literature abounds with stories of rulers led astray by foolish and scheming advisers. Xerxes is encouraged to invade Greece by his ambitious cousin Mardonius, with disastrous consequences. Solomon’s son Rehoboam listens to his youn...

23 days ago
3
2

The Emperor Still Has No Clothes

Unexpected Questions

Behind the comedy of fantasist Jason Arday lies a more sinister story of modern Britain. We are reenacting the Emperor’s New Clothes. Common sense is subservient to social engineering. An accusation of racism is en...

25 days ago
3

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  • Simon Maughan

    Sceptic by nature, analyst by nurture and writer by passion.

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