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The Sniff Test

Simon Maughan

Challenging popular theories in culture and politics.

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Substack
PricingOnly free issuesPublishesWeekly
Issues171Founded3 years agoLast Issue2 days ago
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Latest Issues

Jason Arday: An Addendum

Ancient literature abounds with stories of rulers led astray by foolish and scheming advisers. Xerxes is encouraged to invade Greece by his ambitious cousin Mardonius, with disastrous consequences. Solomon’s son Rehoboam listens to his youn...

2 days ago
2

The Emperor Still Has No Clothes

Unexpected Questions

Behind the comedy of fantasist Jason Arday lies a more sinister story of modern Britain. We are reenacting the Emperor’s New Clothes. Common sense is subservient to social engineering. An accusation of racism is en...

5 days ago
3

Government Debt Rewards the Wrong Choices

I Can’t Afford That

$359,252 and rising. That made me think. Of all the numbers on the US debt clock, it was the average per taxpayer that got me wondering.

The equivalent figure in the UK is £80,303. Multiply it by slightly more than...

12 days ago
1

The Politics of Pretending

My heartfelt sympathies if you are one of the more than 300,000 people forced to flee the raging wildfires in Europe. I am sure you’ve been told climate change is to blame. The problem is definitely manmade.

Over the last 50 years the numb...

19 days ago
3
3

The Stories That Shape Us

The Next Generation

What were your favourite childhood tales? What stories did you share with your children? You can be sure they remember them and have absorbed the messages.

My favourite was Goldilocks and the Three Bears. It teache...

a month ago
1

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  • Simon Maughan

    Sceptic by nature, analyst by nurture and writer by passion.

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