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Issues233Founded5 years agoLast Issue5 days ago
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Latest Issues

Inside Anime's Youth Culture Takeover

According to Crunchroll, anime is Gen Z’s second-biggest interest by percentage, 2nd only to Beyoncé (with Bey winning by a very slim margin).1

Moreover, if you ask any handful of stars from Michael B. Jordan to The Weeknd, they’ll often a...

5 days ago
15

The Energy Drink That Built a Hip-Hop Archive

Some brands have a legacy in Hip-hop culture that runs so deep you almost forget it’s there, until they remind you.

That’s Red Bull.

At first glance, it may seem odd that an energy drink brand found a space within Hip-hop, but what makes...

12 days ago
7

Kountry Wayne Built the Micro-Drama Blueprint Hollywood Is Buying

The micro-drama industry has finally made its way to the U.S., with micro-dramas premiering through TikTok’s PineDrama app racking up views.

Those who’ve been tapped into the trend know micro-drama originally picked up steam in China as a...

19 days ago
11

The Coca Cola Theory: How Drake Became Hip-Hop's Most Ubiquitous Brand

After two years of anticipation, Drake is officially back with not one but 3 albums, along with multiple music videos to support them.

For some, the 3-project rollout drove conspiracy theories; this was Drake’s grand scheme to get out of h...

a month ago
10
5

The Proximity Economy

Why Luxury and Streetwear are trading exclusivity for closeness and connection.

The internet lost its mind earlier this week when Audermars Piguet & Swatch announced their new collab.

a month ago
11
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Authors

The writers behind this newsletter.

  • John Wright

    Founder of SNOBHOP, a media publication dedicated to Hip-hop, Black Culture, Marketing & Media.

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