SNOBHOP
John WrightHip-hop, Marketing, & Black Culture EVERY SINGLE FRIDAY. Click below to Join the crew.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 241 | Founded | 5 years ago | Last Issue | 7 days ago |
| Active | |||||
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snobhop.substack.comLatest Issues
Why Cardi B Makes Brands More Believeable
One of the cornerstones of brand building is gaining (and keeping) consumer trust. Without trust, you’ve got nothing.
Some of the greatest brands nearly collapsed overnight because the trust disappeared — maybe they changed ingredients, or...
Craft is the Only Thing That Matters
The greatest invention of the social media era just might be… The Hot Take.
It’s highly effective.
2016 Lebron type sh*t.
In fact, the first line of this newsletter was a hot take. And you’re still reading, because it works. It’s provoc...
Ludwig Göransson Builds Worlds
When you think about it, the most important part of a movie aside from the dialogue itself is the music that accompanies it.
The sound design and the soundtrack itself.
Many of the artists we know and love from the 90s got their start fro...
Why Sneaker Brands Are The Future of Brand Storytelling
From creation myths to modern media, society is built around the concept of storytelling.
Your favorite song.
Your favorite movie.
That paragraph text that just blew up your morning.
They’re all stories meant to convince, convey, ins...
The Rage Generation
You live long enough to realize that life happens in cycles.
The same trends that once defined your generation become uncool by the time you’re an adult, only to resurge again once you’re a parent looking for cushy shoes and an ergonomic c...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for SNOBHOP.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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SEO Reach
Where SNOBHOP ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 3.9k | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
Founder of SNOBHOP, a media publication dedicated to Hip-hop, Black Culture, Marketing & Media.
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