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Substack
PricingFreemiumPublishesWeekly
Issues235Founded5 years agoLast Issue10 days ago
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Latest Issues

JAŸ-Z 30: A Masterclass in Legacy Marketing

June 25th, 1996, JAŸ-Z released his debut album Reasonable Doubt, and 3 decades later, he’s still showing he can move the culture with a whim.

This is a historic moment in Hip-hop.

As the culture itself ages, we’ve never seen a rapper in...

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Why Spike Lee is Culture’s Greatest Connector

The Knicks won a championship after 53 years, which is a real full-circle moment when you think about it.

The last time they won was in 1973, the same year Hip-hop was born.

Moreover, this year marks America’s 250th anniversary, and NYC...

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Inside Anime's Youth Culture Takeover

A $37 billion industry built on fandom, pop culture co-signs, and brand collabs

According to Crunchroll, anime is Gen Z’s second-biggest interest by percentage, 2nd only to Beyoncé (with Bey winning by a very slim margin).

24 days ago
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The Energy Drink That Built a Hip-Hop Archive

Some brands have a legacy in Hip-hop culture that runs so deep you almost forget it’s there, until they remind you.

That’s Red Bull.

At first glance, it may seem odd that an energy drink brand found a space within Hip-hop, but what makes...

a month ago
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1

Kountry Wayne Built the Micro-Drama Blueprint Hollywood Is Buying

The micro-drama industry has finally made its way to the U.S., with micro-dramas premiering through TikTok’s PineDrama app racking up views.

Those who’ve been tapped into the trend know micro-drama originally picked up steam in China as a...

a month ago
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Authors

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  • John Wright

    Founder of SNOBHOP, a media publication dedicated to Hip-hop, Black Culture, Marketing & Media.

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