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An independent news creator. I call balls and strikes no matter what uniform the batter at the plate is wearing. Fair and fearless. Not owned by a billionaire or a massive media conglomerate.

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Issues2485Founded3 years agoLast Issue6 days ago
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Latest Issues

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Authors

The writers behind this newsletter.

  • Chris Cillizza

    Content creator. Nerd.

  • Steven Hyden

    The Ween of American Rock Critics. I've written for Pitchfork, Rolling Stone, the New York Times Magazine, The Ringer, and more. I'm also the author of seven books, as well as this newsletter. My new book IS THIS IT out 9/8/26.

  • Matt Lewis

    Intellectually honest independent journalist and columnist. Author of ‘Too Dumb to Fail’ and ‘Filthy Rich Politicians.’ Media criticism, news and culture, with a dose of humor.

  • Gabe Fleisher

    Author of Wake Up To Politics. Proud Missouri native now reporting from Washington, D.C.

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