
An independent news creator. I call balls and strikes no matter what uniform the batter at the plate is wearing. Fair and fearless. Not owned by a billionaire or a massive media conglomerate.
| Platform | Pricing | Freemium | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 2485 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||

My 5 big takeaways!
I left legacy media to build something different: independent, honest political analysis that isn’t owned by corporations or parties.
Thank you for your attention to this matter!
I left legacy media to build something different: independent, honest political analysis that isn’t owned by corporations or parties.
The best. Also, the worst.
I left legacy media to build something different: independent, honest political analysis that isn’t owned by corporations or parties.
My weekly chat with Matt Lewis
I left legacy media to build something different: independent, honest political analysis that isn’t owned by corporations or parties.
Trump makes his choice -- for now and the future.
I left legacy media to build something different: independent, honest political analysis that isn’t owned by corporations or parties.
Subscribers, engagement, traffic and sponsorship for So What.
| Subscribers | Engagement | 89 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Where So What ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 1.9k | Monthly Search Traffic | Top Keywords |
|---|
How this newsletter ranks in the official Substack charts.
| #63 | |
| #65 | |
| #20 |
The writers behind this newsletter.
Content creator. Nerd.
The Ween of American Rock Critics. I've written for Pitchfork, Rolling Stone, the New York Times Magazine, The Ringer, and more. I'm also the author of seven books, as well as this newsletter. My new book IS THIS IT out 9/8/26.
Intellectually honest independent journalist and columnist. Author of ‘Too Dumb to Fail’ and ‘Filthy Rich Politicians.’ Media criticism, news and culture, with a dose of humor.
Author of Wake Up To Politics. Proud Missouri native now reporting from Washington, D.C.
You can find recent issues that have been published by So What on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
To see how many people subscribe to So What, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
Newsletter advertising can be extremely effective when it's done right. Before you pitch So What as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact So What using the contact information provided and ask for a copy of their media kit.
Scroll up to where it says Related Newsletters to see other publications like So What. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.