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Artwork for Social Signals by GREG SWAN

Social Signals by GREG SWAN

Greg Swan

contagious creativity = in your inbox

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Substack
PricingFreemiumPublishesWeekly
Issues391Founded6 years agoLast Issue3 days ago
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Artwork for Social Signals by GREG SWAN

Latest Issues

What is the role of an influencer at the State Fair in 2026?

This issue of Social Signals was written to the new album from Cornelius, Refractions.

We’re talking influencers, cultural gatekeeping, and the power of an events brand telling its own story this week. If you’re not from Minnesota, this is...

3 days ago
1

This $75 smart ring may be the one piece of tech-enabled jewelry we all needed

This issue of Social Signals was written to the first three tracks off the new Interpol album, This Mirror Weighs a Ton, which was fully released today.

Whether you’re from Minnesota or not, you’re going to hear about the Minnesota State...

10 days ago
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The ChatGPT Dance: The Week Where Reddit Fell Off a Cliff

This week’s issue of Social Signal was written to a playlist of LCD Soundsystem’s setlist at the Armory in Minneapolis earlier this week. Here’s my Instagram post from it.

I didn’t sign up to be an SEO expert. And yet here I am — tracking...

17 days ago
3

My Top 3 Must-Read Books of 2027 (And 4 I Read on the Beach)

These three books offer a window into what's happening with culture, AI, and marketing. Plus my unplugged reads of the summer.

Hey Greg, what books do you recommend I read? What should I suggest my team reads?

18 days ago
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Paid

It's time to stop renting our customers from social networks

This issue of Social Signals was written to my 37 hour Swan Social 2026 summer party playlist.

Happy Friday, and welcome to all of the new subscribers coming in from Digital Summit this week. Miss the presentation? I have a number of speak...

24 days ago
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  • Greg Swan

    Senior marketing leader + author of the Social Signals newsletter, co-host of The Cave Project, and lover of retro tech. \ud83d\udce0 Fax Greg at 316-854-0132.

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