
Writing for the in-between moments.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 102 | Founded | 2 years ago | Last Issue | 10 days ago |
| Active | |||||

Sixteen years later, notes on the cost and gift of starting over.
The first time I ever flew alone, I was nineteen years old, and I was leaving Canada to move to the UK. It was only my second flight ever. My first flight was to the Caribbe...
The strange grief of letting go of a past self.
All signs point to the universe forcing me to grieve my youth. It’s happening and since acknowledging it to myself the evidence is everywhere. First I noticed it in my wardrobe - clothes are...
Notes from someone who is, by every available metric, doing plenty.
I’m aware that from the outside (by most metrics), I’d probably be considered someone who’s achieving things. But if I’m being really honest, on the inside, most evenings,...
In the last Building the Brand article (here), I shared the story of how MIRROR WATER started to bubble away inside my brain, so it will probably come as no surprise to you that before I ever thought about launching a product brand, I was m...
I have toyed with the idea of building something “bigger than me” since childhood, if I really think about it. It’s not like I always knew I wanted to start a self-care brand, but I do think I’ve always been searching for something I could...
Subscribers, engagement, traffic and sponsorship for someday someday by Estée Lalonde.
| Subscribers | Engagement | 78 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
Creator and brand founder (MIRROR WATER). Writing and thoughts on the in-between moments.
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