Spin Cycle
AJ FeuermanIn PR, a "spin cycle" is the strategic manipulation of information to shape a narrative. Now, we are putting our own “spin” on PR best practices with expert insights, the latest trends, case studies and actionable tips straight to your inbox.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 42 | Founded | 2 years ago | Last Issue | 18 days ago |
| Active | |||||
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ajfeuerman.substack.comLatest Issues
You Don’t Have to Own the Press to Control It
Disclosure: If you support Trump in any way, shape or form, this is not the post, nor Substack, for you, and you may click here to exit. If you don’t want to read about politics - and I wouldn’t blame you - I recommend this hit of dop...
When the Shit Hits the Fan (er, Floor)
There are plenty of PR crises you can prepare for.
A product recall. An executive caught saying something stupid. A celebrity scandal. Ill-conceived strategy. Social media gone horribly wrong.
And then there are the crisis scenari...
When the Lights Went Out on Broadway
TW: Details and photos of September 11, 2001 and consequent events.
On September 5, 2001, NYU’s Fall semester began. I had graduated the May prior but had a job with NYU guest housing that allowed me to keep living in an apart...
Perimenopause Has a Great Publicist
I don’t remember exactly when perimenopause entered my vocabulary, I just know that at some point, perimenopause seemed to be having a moment.
There were books about it. Celebrities talking about it. Doctors talking about it. Podcasts devo...
THE VIRAL BILLBOARD WAS INVENTED IN 1984
Netflix put a man inside a billboard on Sunset Boulevard and the internet lost its mind. It was brilliant, bizarre and seemed wildly original — except it wasn’t because someone had essentially the same idea 42 years ago.
WHAT NETFLIX D...
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The writers behind this newsletter.
Publicity and Social Media Executive with nearly two decades of experience transforming your stories into media moments.
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