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Startup Growth Guide

Andrea Palten

Chief Marketing Officer and advisor to founders and marketers. Author of the CMO Growth Guide newsletter for Startups.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues30Founded2 years agoLast Issue11 days ago
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cmogrowthguide.substack.com
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Latest Issues

Marketing Copywriting Is The Most Important Skill To Get Clients

I helped an entrepreneur yesterday with her copy. It was very technical and had no emotion. Her audience was lawyers and doctors so she thought that copy would work. But they are still people, there is still psychology involved when it come...

11 days ago
5

Stop Starting Every Sales Call From Scratch

You finally got someone to book a discovery call. They seemed interested. They showed up. And then... it went nowhere.

Maybe they weren’t as warm as you thought. Maybe they asked a ton of questions you had to talk them through from scratch...

20 days ago
1

The 6-Step System I Use to Help My Clients Get Consistent Clients (gift at the end 🎁)

Here’s something I’ve noticed after 25 years in marketing: the people who struggle to get consistent clients are almost never the ones who are bad at what they do. They’re the ones doing everything manually, everything reactively, everythin...

a month ago
3

The Real Reason You're Not Landing Clients (And It's Not What You Think)

Alright, real talk here.

The #1 reason coaches, consultants, and service providers struggle to land consistent clients has nothing to do with bad content, weak offers, or not posting enough.

It’s that they’re not treating their busine...

2 months ago
2

The Cold Email Framework That Gets 40% Open Rates

Most cold emails get ignored. The industry average open rate hovers around 6%. The reply rate? Less than 1%.

But some emails cut through the noise. They get opened. They get read. They get replies from busy folks who delete 99% of what hit...

3 months ago
7
1

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  • Andrea Palten

    • Helping coaches & consultants get clients • No bro marketing • 500+ clients • 25 years growth marketing expert @ Transamerica, Ogilvy, Techstats & more \ud83c\udf1f Visit CMOGrowthGuide.com | Programs on marketing & business growth \ud83c\udf1f

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