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Startups Decoded

Andy Walsh

The no-BS podcast, newsletter, and community for founders from idea to Series A. The full founder operating system: brand, fundraising, marketing, operations, finance, storytelling. Andy Walsh (4x founder, 2 exits) and guests who’ve done it. Every week.

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Substack
PricingOnly free issuesPublishesDaily
Issues169Founded2 years agoLast Issue22 hours ago
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Latest Issues

Ep#84: The Finance Skill Most Founders Never Learn

Most founders learn finance the hard way, in the month they run out of cash and cannot explain why.

Brett Turner learned it the other way around. Twelve years as a CPA, then a controller, then a CFO across a string of startups, some o...

22 hours ago
2
1

Most Founder-Advisor Relationships Are Built To Fail.

In this issue:

  • The situation: why most advisor deals lack process

  • What 2026 data says about paying advisors. Cash Vs Equity

  • How to find, vet, contract, and work with an advisor

  • Announcing “Stump the Advisor”, a lives...

5 days ago
7
3

Ep #84: Why Most Founders Get Their Angel Round Wrong. With Vadim Gordin.

Most founders think they’ve done the work once they’ve built a pitch deck and a list of names.

What they haven’t done is the math. How many conversations does one check actually take? How long does the whole thing really run? What does...

8 days ago
3
2

Trust Is The Product. Nobody Buys From Someone They Don't Know.

Jay Shetty just signed a $100 million deal with Spotify and Netflix. Three years, one podcast.

Everyone’s going to talk about the number. I want to talk about what he actually built to get there.

Courtesy of Live Nation

The big i...

12 days ago
6
3

Ep#83: How To Find New And Unexpected Customers. With Bryan Alston

Most founders think they know their customer. They’ve got a loose ICP written down somewhere. Age, income, job title, maybe a quote about their pain point.

What they don’t have is the why.

Why this person bought, what they almost bou...

15 days ago
3

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  • Andy Walsh

    I am a creator of tomorrow, focused on turning bold ideas into long-term success stories. As a 3x founder (2x exits) and strategist, I leverage my global experience to scale startups from idea to impact.

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