Steep Insights
William DietzSteep Insights provides in-depth yet accessible content about the global tea industry, covering everything from market trends and supply chain to tea production and regional terroir stories.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 52 | Founded | a year ago | Last Issue | 13 days ago |
| Active | |||||
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steepinsights.substack.comLatest Issues
What a Commercial Bottle of Portuguese Wine Taught Me About the Tea Industry
Taste isn't a neutral sense. It's assembled from price, story, setting, and the face of the person handing you the cup. The science backs this up.
This article is brought to you by a glass of Douro white wine.
Oolong Tea Has A Name Problem
This article is brought to you by a bottle of cold-brewed Anji Bai Cha.
The grocery aisles in North America tell you everything about the mass-market tea preferences here. Black tea, green tea, herbal blends, and maybe a couple of matcha o...
Leeches and Leaves: Trekking For Tea In The Himalayan Foothills
This article is brought to you by a glass of organic, Spanish orange wine.
Blood trailed down my ankle, soaking the edge of my sock. I didn’t feel it, but the evidence was clear. “Leeches aren’t harmful,” said our guide, “but they look nas...
Tea Co-Packers: The Silent Engines Behind Successful Tea Brands
A behind-the-scenes look at the extensive role of co-packers in the tea industry, and why they're essential for most tea brands.
This article is brought to you by a gong fu session of Taiwanese Honey Black tea.
Tea's Versatility Is Its Biggest Advantage, And Its Biggest Barrier
This article is brought to you by a tall glass of dihydrogen monoxide.
Undoubtedly, tea takes a backseat to both coffee and wine in North America’s beverage hierarchy. Coffee and wine both have entrenched rituals and associated norms in th...
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Audience Metrics
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Tea industry consultant with 18+ years’ experience. Ex-R&D lead at DAVIDsTEA, co-founder of BDH Consultants and the Founder's Circle, and author of Spill the Tea. Focused on growing tea consumption in North America and helping brands succeed.
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