Steep Insights provides in-depth yet accessible content about the global tea industry, covering everything from market trends and supply chain to tea production and regional terroir stories.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 72 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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steepinsights.substack.comLatest Issues
The Best Tea Lessons I Learned Had Little to Do With Tea
I lean heavily on the pure side of teas, i.e., unflavored, but I do venture out of my comfort zone if I am so inclined. I can handle a tea bag every now and again if there is nothing better on stock. Ready To Drink (RTD) teas are a bit tr...
I Graded My Own Tea Trend Predictions From 2025. I Got Some Winners Wrong.
Sixteen months ago I called butterfly pea flower a fad. Then the FDA approved it. Here’s how the rest of my 2025 tea trend predictions held up.
Predicting trends is a dangerous game in any industry. I spent a solid part of my career studyi...
How a Tea Shop Made $1,000 From a Matcha Workshop Without a Sales Pitch
In the summer of 2025, between appointments at the Fancy Food Show in New York, I ducked into a Blank Street cafe. Matcha owned the menu board, flashing blueberry cheesecake and banana bread matcha lattes. Behind the counter, one employee s...
Nepal Doesn't Need Darjeeling's Name
India's Tea Board closed Darjeeling's back door to Nepali leaf. It may be the best thing to happen to Nepal as a tea origin in the long term.
We boarded a small prop plane in Kathmandu bound for Biratnagar, a city on Nepal’s southern plain...
Tea On Route 66
The server tipped the pitcher sideways, sending a waterfall of ice cubes crashing into the glass first. Tea filled in the gaps: reddish brown and ice cold, lemon on request. It always arrived with a long spoon for stirring in the pink, yell...
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Authors
The writers behind this newsletter.
Tea industry consultant with 20+ years’ experience. Ex-R&D lead at DAVIDsTEA, co-founder of BDH Consultants and the Steep Insights: Founder's Circle, and author of Spill the Tea.
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