Steep Insights
William DietzSteep Insights provides in-depth yet accessible content about the global tea industry, covering everything from market trends and supply chain to tea production and regional terroir stories.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 58 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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steepinsights.substack.comLatest Issues
What My Coffee Habit Taught Me About Tea's Real Opportunity
Matcha grabs the headlines but coffee still dominates the morning ritual. Here's where tea's real growth is happening, and it isn't the morning.
Tea is my business, passion, and hobby all wrapped into one. I’ve been sipping the stuff for a...
Your Signature Tea Blend Isn't as Signature as You Think
She was panicking. Her top-selling tropical green tea blend, one customers asked for specifically, was discontinued by her long-time wholesaler. They told her their blender was scaling back its North American operations and could no longer...
10 Things Nish Banskota Wants Every Tea Founder to Know
Nish Banskota of Nepal Tea Collective breaks down what he'd do differently after ten years running the company.
“If you aren’t selling, if people don’t buy from you, you don’t have a business,” Nish said, surrounded by stacked boxes in his...
Matcha Isn't the Gentle Choice You Think It Is
I’m a fairly caffeine-tolerant person, drinking one cup of pour-over in the morning, my beloved medium roast, Costa Rican honey-processed, then three to five cups of tea and herbal infusions throughout the day, tapering off around 3pm. By m...
How Can Tea Entrepreneurs Sell More Tea? Remove Friction.
Consistent revenue for tea companies follows one pattern. Know the customer, and remove friction.
I cut my teeth at DAVIDsTEA, the teal-hued tea giant which at one point was the largest specialty tea retailer in North America. They owned a...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Steep Insights.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Tea industry consultant with 18+ years’ experience. Ex-R&D lead at DAVIDsTEA, co-founder of BDH Consultants and the Founder's Circle, and author of Spill the Tea. Focused on growing tea consumption in North America and helping brands succeed.
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