Steep Insights
William DietzSteep Insights provides in-depth yet accessible content about the global tea industry, covering everything from market trends and supply chain to tea production and regional terroir stories.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 55 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||
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steepinsights.substack.comLatest Issues
Matcha Isn't the Gentle Choice You Think It Is
I’m a fairly caffeine-tolerant person, drinking one cup of pour-over in the morning, my beloved medium roast, Costa Rican honey-processed, then three to five cups of tea and herbal infusions throughout the day, tapering off around 3pm. By m...
How Can Tea Entrepreneurs Sell More Tea? Remove Friction.
Consistent revenue for tea companies follows one pattern. Know the customer, and remove friction.
I cut my teeth at DAVIDsTEA, the teal-hued tea giant which at one point was the largest specialty tea retailer in North America. They owned a...
Tea Education Doesn't Sell Tea. Clear Outcomes Do.
This article is brought to you by a cup of Kumaon white tea from my friend Raj at Young Mountain Tea.
Camellia Sinensis’ tasting room in downtown Montreal is a quintessential tea experience in North America. Warm, knowledgeable staff invit...
What a Commercial Bottle of Portuguese Wine Taught Me About the Tea Industry
Taste isn't a neutral sense. It's assembled from price, story, setting, and the face of the person handing you the cup. The science backs this up.
This article is brought to you by a glass of Douro white wine.
Oolong Tea Has A Name Problem
This article is brought to you by a bottle of cold-brewed Anji Bai Cha.
The grocery aisles in North America tell you everything about the mass-market tea preferences here. Black tea, green tea, herbal blends, and maybe a couple of matcha o...
Key Facts
Audience Metrics
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Tea industry consultant with 18+ years’ experience. Ex-R&D lead at DAVIDsTEA, co-founder of BDH Consultants and the Founder's Circle, and author of Spill the Tea. Focused on growing tea consumption in North America and helping brands succeed.
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