Steep Insights
William DietzSteep Insights provides in-depth yet accessible content about the global tea industry, covering everything from market trends and supply chain to tea production and regional terroir stories.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 44 | Subscribers | Read | steepinsights.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Most Expensive Phrase in a Tea Tasting Room
This article is brought to you by a hodgepodge blend of various hibiscus grades I found in my sample drawer.
My Honest Take On Matcha: Authenticity, Industry Hype, and the Next Chapter [2026 Refresh]
Matcha is still booming, so I pulled this goodie from the archives with some relevant comments for 2026 and beyond.
Tea From The Edge of The Map: The Story of Renegade Estate
This article is brought to you by an unsponsored cup of Daga coffee on a blustery day.
Steep Insights Update: World Tea Expo, Founder’s Circle Wins, and Essential Reading
This update is brought to you by a gong fu session of Vietnamese Tung Ting oolong.
Authors
The writers behind this newsletter.
Tea industry consultant with 18+ years’ experience. Ex-R&D lead at DAVIDsTEA, co-founder of BDH Consultants, and author of Spill the Tea. Focused on growing tea consumption in North America and helping brands succeed.
Frequently Asked Questions
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