Reletter
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Steep Insights

William Dietz
Tens of paid subscribers

Steep Insights provides in-depth yet accessible content about the global tea industry, covering everything from market trends and supply chain to tea production and regional terroir stories.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues69Foundeda year agoLast Issue4 days ago
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steepinsights.substack.com
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Latest Issues

Nepal Doesn't Need Darjeeling's Name

India's Tea Board closed Darjeeling's back door to Nepali leaf. It may be the best thing to happen to Nepal as a tea origin in the long term.

We boarded a small prop plane in Kathmandu bound for Biratnagar, a city on Nepal’s southern plain...

4 days ago
2
Paid

Tea On Route 66

The server tipped the pitcher sideways, sending a waterfall of ice cubes crashing into the glass first. Tea filled in the gaps: reddish brown and ice cold, lemon on request. It always arrived with a long spoon for stirring in the pink, yell...

10 days ago
8
2

The Uncomfortable Truth About Fairtrade Tea

Lidl's new Kenyan Fairtrade tea claims a living income win. Premium rules, certification costs, and wage data across Kenya and Sri Lanka say otherwise.

Lidl just launched the Way To Go! Single Origin Kenyan Tea, calling it an industry firs...

18 days ago
5
Paid

Starting a Tea Business in 2026: What I Wish Someone Had Told Me

A note from Billy: this article is by my partner in BDH Consultants and Steep Insights: Founder’s Circle, Don Ho, who built Harmony Tea Bar to four locations and an exit in 2020. Take it away, Don.

For ten years I was an attorney. Most day...

25 days ago
2

The Messy Truth About Wellness and Functional Tea Claims

Wellness and functional tea claims rarely survive scrutiny. I looked into saffron for its effects on depression and anxiety, and was surprised by what I found.

Scanning and researching supplements and natural products often feels like wand...

a month ago
3
6
Paid

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Authors

The writers behind this newsletter.

  • William Dietz

    Tea industry consultant with 20+ years’ experience. Ex-R&D lead at DAVIDsTEA, co-founder of BDH Consultants and the Steep Insights: Founder's Circle, and author of Spill the Tea.

  • Frequently Asked Questions

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