Insight Loop
Steve MoncrieffInsights and thoughts on the marketing landscape including CRM, behavioural trends, AI and digital. Together with opinions on the luxury, financial, food and drink sectors.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 8 | Founded | a year ago | Last Issue | 5 months ago |
| Active | |||||
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stephenmoncrieff.substack.comLatest Issues
Optimised Into a Corner: Why Storytelling Is the Last Competitive Advantage Left
The advertising industry has an inconvenient habit of calling every correction a revolution. In truth, most of what we are witnessing now is not new thinking, but old principles resurfacing under new pressure. To understand why storytelling...
Are Marketers Sleepwalking Into an AI-First Future?
For decades, digital marketing has revolved around SEO, paid search, and ranking strategies—but these tactics are on the verge of obsolescence. As AI-powered search and voice-first discovery replace traditional search engines, are marketers...
Unlocking Consumer Engagement with Data-Led CRM: A Smarter, More Effective Approach
In today’s hyper-connected world, brands find themselves at a crossroads. The rise of digital communication offers limitless opportunities to engage with customers - but it also brings the temptation to prioritise quantity over quality. Too...
The Longevity Economy – The Growth Opportunity Brands Can’t Ignore
The current issue of my newsletter discusses how the over-50s are reshaping the market. They’re living longer, spending more, embracing digital, and prioritising health and experiences like never before. Yet too many brands are still chasin...
How to Unlock Hidden Creativity with AI
Growing up with report cards that repeatedly labelled me as someone who needed to "try harder," was "easily distracted," and often "seemed to be in his own world," I intimately understand the challenges faced by neurodiverse individuals in...
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