The putyouon Playbook
Steve CardiganJoin 2,000+ readers following the playbook as I build the next-generation record label with Putyouon Music Group and a global event brand with AM.RADIO—sharing real insights, wins, and lessons along the way.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 31 | Founded | 2 years ago | Last Issue | 3 months ago |
| Active | |||||
Read this Newsletter
stevecardigan.substack.comLatest Issues
Next weekend: AM.RADIO CAFÉ+ a music curator chat.
I’m hosting my first in-person industry chat ahead of our first AM.RADIO CAFE pop up in partnership with Shopify. Here’s how to get invited.
Location: The Lighthouse (Venice)
A few years ago I started noticing something.
Artists we...
The most important job in music in 2026
Share The putyouon Playbook
Music curation amidst the dead internet theory
We’re entering the most overwhelming era in music history.
Soon, every day we will see over 100,000 new songs uploaded to streaming platforms. On top of that,...
AM.RADIO Is Officially Global
The putyouon Playbook is a reader-supported publication. To receive new posts and learn how I’m building the modern label ecosystem, consider becoming a free or paid subscriber.
AM.RADIO is officially global.
So about three weeks ago,...
Inside look on how I'm building a new event series.
AM.RADIO is expanding to some new events and activations
PM.RADIO.
We did it: HYPEBEAST posted us on Instagram
Why we got featured, and how I'm thinking about staying ahead
“If You Build It… They Will Come”
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The putyouon Playbook.
| Subscribers | Engagement | 63 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Building Putyouon Music Group and AM.RADIO in Venice, CA. Putting you on to your next favorite artists.
Frequently Asked Questions
How can I access the email archive for The putyouon Playbook?
You can find recent issues that have been published by The putyouon Playbook on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The putyouon Playbook have?
To see how many people subscribe to The putyouon Playbook, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The putyouon Playbook?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The putyouon Playbook as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The putyouon Playbook?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The putyouon Playbook using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The putyouon Playbook?
Scroll up to where it says Related Newsletters to see other publications like The putyouon Playbook. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The putyouon Playbook?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.