The Minted Minutes
Building Minted New York. Random thoughts about business, life etc.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 44 | Founded | 4 years ago | Last Issue | 9 months ago |
| Active | |||||
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mintedminutes.comLatest Issues
The Minted Ethos
Two roles that define how we move and create in today's world.
This past week, we had two photoshoots with two very different aesthetics, rooted in one worldview. On Tuesday, we shot the collection that marks our return to menswear. This w...
Introducing Minted Stride Endurance Gels
As summer marathon blocks officially kick off, we wanted to share a deeper dive into how our endurance gels were designed and why they work. (TL;DR at the bottom)
Why 40g of Carbs (160 Calories) Per Gel?
Most traditional endurance ge...
Minted Book Club: The Technological Republic
A few months back, I mentioned being halfway through Addiction by Design: Machine Gambling in Las Vegas by Natasha Dow Schüll, and the response made it clear we should probably turn this into a regular thing. Unfortunately, it took me about...
Two roads, one Minted
Bear with me as I try to organize thoughts that have been swirling around my head for months.
Two roads, one Minted. Where do we go from here?
Minted New York happened by chance. It wasn’t some well-thought-out master plan. It started aft...
Mach 3
In March, I posted about a recent sample that had come in from the factory — a sample we had dubbed the “Mach” tee. It utilized a new (to us) lightweight mesh material that performed quite well in the hot, humid climate of NYC late last sum...
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Authors
The writers behind this newsletter.
A series of updates and thoughts
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