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Louise's Newsletter

Louise de Sadeleer

marketer looking for human psychology everywhere | business + wellness

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues25Founded3 years agoLast Issuea year ago
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louisedesadeleer.substack.com
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Latest Issues

Building a shopping + wishlist app with 200k users and $1.2M ARR

You know that chaos of 20 tabs open, screenshots, and random links saved somewhere? Yeah, no thanks. I’ve been using a tool called Locker for two years now, to solve for all of this. It’s kind of like Pinterest for a better shopping experie...

a year ago
7

I need you to rethink brand + influencer collaborations

Let’s just dive right in, I don’t have an intro today.

1 — An element of surprise

Why do we love watching Duolingo’s owl in an imaginary relationship with Dua Lipa? It’s for the same reason we like to see Martha Stewart and Snoop Do...

a year ago
2

your marketing is so boring

Ever noticed that most ads today sound the same?

there’s more where this came from

And most websites look the same?

they all use this (great) UI kit

This is only going to get worse. With AI ad-generation tools like Icon—launched this...

a year ago
6

are agencies the cancer of Europe?

The other day, I had a small X debate with Pieter Levels on the value of agencies. It was a brief exchange about their use and whether or not they are leading Europe to innovate (or die). Pieter’s position was that Europe doesn’t need any m...

a year ago
5
2

I hit 10,000 followers on LinkedIn this week

Here are two things I hear weekly, from the same people (founders, clients, friends):

  1. “I should probably invest in audience-building”

  2. “I’m not like you, I actually hate social media”

If you share this sentiment, I have good...

a year ago
9

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  • Louise de Sadeleer

    Psychology-infused marketer \ud83c\udf75 Growth @ Tella

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