
Helping CEOs design adaptable strategies that actually work in daily reality, not just on paper. | The author of The Customer-Axis Framework | Strategist, Consultant, Advisor, and Board member
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 316 | Founded | 4 years ago | Last Issue | 8 days ago |
| Active | |||||

Many businesses could sell their products at higher prices, but they simply don't know how.
Some CEOs wave off my idea of customer creation, saying, “That’s only for B2C.” They believe they operate in B2B commodity markets, so they cannot...
Why strategies die on paper, part 2
Statistics show that most CEOs believe they have a ‘great’ strategy, but execution lets them down. My own polls confirm this (see the data at the end).
Summer is a time for rest and reflection. A brief calm before the autumn chaos. Of course, you want to relax by the sea, just like me. But a CEO’s brain never takes time off; it keeps thinking.
The 15-question checklist below might spark s...
Ditching most of the AI agents was painful for this CEO. But after two months, he “pleaded guilty.” Investigating why the company’s profits had declined made me feel like a detective. In the end, we found the main “criminal” and its “partne...
How attention to customer needs can turn a shrinking business around.
Image is generated by Gemini
Survey data: CEOs face three main anxieties: staff shortages, digital transformation barriers, and macroeconom...
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The writers behind this newsletter.
Helping CEOs design adaptable strategies that actually work in daily reality, not just on paper. | The author of The Customer-Axis Framework | Strategist, Consultant, Advisor, and Board member
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