Helping CEOs design adaptable strategies that actually work in daily reality, not just on paper. | The author of The Customer-Axis Framework | Strategist, Consultant, Advisor, and Board member
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 325 | Founded | 4 years ago | Last Issue | 6 days ago |
| Active | |||||
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Some CEOs Want Growth. Some Fear It. Some Do Both
If any of this sounds familiar, you are running a growing business:
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Your executives become local ‘kings’ who protect their ‘kingdoms,’ set their own policies there, and declare war on other ‘kings’.
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Your vertical communication c...
Annual Budgeting That Works
Annual budgeting is like a home renovation: you rarely get what you want, but you always spend more than you planned.
- Around 60% of CEOs have nothing but annual budgets – no initiative lists or strategies. It is like travelling with on...
Annual Planning That Works
Every autumn, thousands of committed professionals spend weeks on a ritual. They call it ‘annual planning’ and take it very seriously.
A careful observer will notice some oddities in the ritual. They believe they are planning their future....
Strategic Segmentation: The Biggest Mistake
This strategy project of mine started with a conflict. It could have ended after the first session.
But I managed to turn the conflict into productive cooperation and friendship. It also became a great example of how important it is to se...
This company created millions of customers
Many legendary companies started with a single idea. And that idea often came from spotting a Big Customer Problem, or unrecognised customer need.
But even if the idea was brilliant, you can’t survive on it forever. Creating customers must...
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Helping CEOs design adaptable strategies that actually work in daily reality, not just on paper. | The author of The Customer-Axis Framework | Strategist, Consultant, Advisor, and Board member
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