Helping CEOs design adaptable strategies that actually work in daily reality, not just on paper. | The author of The Customer-Axis Framework | Strategist, Consultant, Advisor, and Board member
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 322 | Founded | 4 years ago | Last Issue | 7 days ago |
| Active | |||||
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Strategic Segmentation: The Biggest Mistake
This strategy project of mine started with a conflict. It could have ended after the first session.
But I managed to turn the conflict into productive cooperation and friendship. It also became a great example of how important it is to se...
This company created millions of customers
Many legendary companies started with a single idea. And that idea often came from spotting a Big Customer Problem, or unrecognised customer need.
But even if the idea was brilliant, you can’t survive on it forever. Creating customers must...
Two Approaches to Strategy—and Only One Actually Works
One of the two companies whose cases I’ll break down today followed the textbook approach, while the other took a different path.
Both approaches work. But the second one always delivers better results.
It’s August—time for quiet strategi...
Some businesses can do without strategy. But not yours
I received a lot of great questions after my last post—thank you! My goal is to focus on what matters most to you, so your feedback helps me build a better newsletter.
I’ve grouped some of your questions into four topics for today:
- C...
Scenario Planning: Do You Really Need It?
Here’s a new type of post you’ll see here occasionally—Cards. Every few weeks, I’ll pick a popular strategy tool and post its short but deep breakdown.
Today, we’ll talk about scenario planning. By the way, a few subscribers helped me choo...
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Helping CEOs design adaptable strategies that actually work in daily reality, not just on paper. | The author of The Customer-Axis Framework | Strategist, Consultant, Advisor, and Board member
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