
Helping CEOs forge markets of their own for unwavering growth. Read by 20,000+ leaders every Tuesday, these battle-hardened insights from 15 years in the CEO chair are ready for you to put to work by Wednesday morning. No theory—just actionable advice.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 309 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | |||||

Top executives often think that strategy is nothing but ‘extra work’ they don’t have time for. Even worse, some believe that strategy makes the company less ‘flexible’ in the ‘constantly changing world.’
As a CEO, you pay for these delusio...
When reframing a problem reveals an unexpected solution.
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Research shows that the top five challenges CEOs face worldwide are:
It’s late May. If you haven’t started planning for next year yet, you are already too late.
For some of you, next year’s budget is just ‘this year’s budget plus X%.’ Others believe budget = strategy. Or you can try to handle both strategy...
The Customer-Axis Framework was developed by Svyatoslav (S.B.) Biryulin as a practical business strategy tool for navigating a turbulent world. It was designed as a direct alternative to traditional, rigid strategy development tools.
Unpopular opinion: If your strategy is working out exactly as planned, you should be worried. Because reality’s unpredictability is a feature, not a flaw.
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The writers behind this newsletter.
Helping CEOs design adaptable strategies that actually work in daily reality, not just on paper. | The author of The Customer-Axis Framework | Strategist, Consultant, Advisor, and Board member
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