
Helping CEOs design adaptable strategies that actually work in daily reality, not just on paper. | The author of The Customer-Axis Framework | Strategist, Consultant, Advisor, and Board member
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 319 | Founded | 4 years ago | Last Issue | 8 days ago |
| Active | |||||

I received a lot of great questions after my last post—thank you! My goal is to focus on what matters most to you, so your feedback helps me build a better newsletter.
I’ve grouped some of your questions into four topics for today:
Here’s a new type of post you’ll see here occasionally—Cards. Every few weeks, I’ll pick a popular strategy tool and post its short but deep breakdown.
Today, we’ll talk about scenario planning. By the way, a few subscribers helped me choo...
Meet John. John is grieving. His favourite brainchild—his strategy—has passed away. It was so young, only about a year old. John has five suspects. He is certain it was a collective crime, and all five are guilty.
“It was beautiful,” John...
Many businesses could sell their products at higher prices, but they simply don't know how.
Some CEOs wave off my idea of customer creation, saying, “That’s only for B2C.” They believe they operate in B2B commodity markets, so they cannot...
Why strategies die on paper, part 2
Statistics show that most CEOs believe they have a ‘great’ strategy, but execution lets them down. My own polls confirm this (see the data at the end).
Subscribers, engagement, traffic and sponsorship for Strategic Seeing Club.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
Helping CEOs design adaptable strategies that actually work in daily reality, not just on paper. | The author of The Customer-Axis Framework | Strategist, Consultant, Advisor, and Board member
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