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Project Sunstone

Here to help you explore the future. To burn off the fog of uncertainty and find a path ahead. To make better decisions now to position for the future.

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Substack
PricingFreemiumPublishesWeekly
Issues232Founded5 years agoLast Issue4 days ago
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Latest Issues

The Future of Power

Photo: Connor Betts via Unsplash

What do good and bad ideas, risk and opportunity, innovation and tradition, and freedom and suppression have in common? They all need some sort of energy to survive, grow, or resist. If you want to know how...

4 days ago
8
3

The Museum of Bad Predictions

Photo: Claudio Testa via Unsplash

Let’s look at a few predictions that didn’t age well and then I’ll give you three reasons why such things happen.

“The telephone has too many shortcomings to be seriously considered as a means of communic...

21 days ago
11

Rethinking Strategy: Futures, Not Future

This is the second article in a series on rethinking strategy. The first gave a series overview and covered who creates strategy. Now we’ll address uncertainty in strategy.

Strategy provides direction to move us forward, but what does the...

a month ago
10
2

Who Are You?

Photo: Artem Kovalev via Unsplash

While researching companies, I often see stuff like this:

“We provide optimized value-driven solutions to solve our customer’s most complex and challenging problems.”

Please stop.

I get that you’re tryi...

a month ago
13
6

Rethinking Strategy: Who Creates It?

Photo: Felix Mittermeier via Unsplash

I’ve worked in strategy for a long time and my thinking has evolved over the years. And it continues to evolve.

Much of what we believe about strategy predates the internet. It’s from a time when busi...

a month ago
6
2

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