Sub Optimal
Ross GardinerScottish-ish writer and business propagandist doing his best to be boring and mechanical.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 9 | Founded | 2 years ago | Last Issue | 23 days ago |
| Active | |||||
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thissuboptimallife.substack.comLatest Issues
A Eulogy to Liquid Death
I remember vividly the first time I saw a can of Liquid Death. It was 2021. I was at an odiously cool post-pandemic cannabis event in a warehouse in downtown Los Angeles. The joint was crawling with Eastside hipsters, all bleary-eyed and go...
Failed attempt #2 at making friends in San Francisco in the Age of AI
I sat at the empty 8-person table under the tired, sedating hue of a hipster Edison lightbulb in a Pacific Heights restaurant, nervously picking up and putting down a confused and wholly unappealing menu.
French Dip sandwiches, clam lingui...
Why my boring Ohio fence company is my most exciting project yet
I know that I said I would keep this space largely business free, but I want to explain The Why behind my new company, Fence Boys. The story of how we got there and why I wanted to do this explains a lot about my professional path since com...
San Francisco is doing a terrible job of pitching AI to the world
A couple of weeks ago I attended a small tech networking event in San Francisco. The crowd was mostly crypto futurist types from the former Soviet bloc, but I found myself talking to a regular tech founder who, like me, had recently moved t...
You Don't Really Know the Highlands of Scotland
This is the first of what I expect will be many entries about the village I grew up in. In truth this whole Substack is just a space for me to resharpen my writing skills in preparation for something much bigger. Maybe it’s a novel. Maybe i...
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Scottish-ish writer and very serious businessman doing his best to be boring and mechanical
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