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10x Insights

Frank Buckler

Proven ways that crack the code of marketing growth. AI designed to pinpoint the root cause of outcomes. Forward-thinking. Scientific. Bold.

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PricingOnly free issuesPublishesWeekly
Issues100Founded2 years agoLast Issue11 days ago
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Latest Issues

Fund 2027 Growth with the 2026 Budget That’s Left

In most companies, October brings the same question: what do we do with the budget that is left? The money usually goes to another media flight, an extra wave of the brand tracker, or a dashboard project. Each gives the team more of what it...

11 days ago

Conversion Challenge Fall ’26

Imagine you have spent years improving a mailing. You have tested headlines, pictures, arguments and calls to action. You have a control that is genuinely difficult to beat.

The next challenger loses. So does the one after that.

It is tem...

20 days ago
1

CREATING GROWTH

There are two paths to growth.

#1 – BETTER: Align your offer to demand, unlock hidden demand through communication,

and price appropriately.

#2 – CHEAPER: Reduce the costs of producing the offer (COGS) or of marketing it (overheads). Wit...

2 months ago
3

THE TOP 5%

I was sitting in the boardroom of a major international insurance brand. A company that had dominated its markets for decades — not through luck, but through one of the most consistent advertising strategies the category had ever seen. Gene...

4 months ago
1

The Key to Success: Understanding Needs, Motives, Implicit Goals.

What did Apple do when develop a computer? What did they do when they introduced a new phone? It was not about putting a logo on a piece of electronics and doing advertising. It started with a vision of a product that has features different...

7 months ago
1

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  • Frank Buckler

    Doctor of Marketing Science. Engineer and AI Programmer since 30 years. Inventor of the Causal AI methodology “NEUSREL”. 15 years in Management Consulting. 9 years in “Corporate America”. Founder and CEO of SUPRA.

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