
Proven ways that crack the code of marketing growth. AI designed to pinpoint the root cause of outcomes. Forward-thinking. Scientific. Bold.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 100 | Founded | 2 years ago | Last Issue | 11 days ago |
| Active | |||||

In most companies, October brings the same question: what do we do with the budget that is left? The money usually goes to another media flight, an extra wave of the brand tracker, or a dashboard project. Each gives the team more of what it...
Imagine you have spent years improving a mailing. You have tested headlines, pictures, arguments and calls to action. You have a control that is genuinely difficult to beat.
The next challenger loses. So does the one after that.
It is tem...
There are two paths to growth.
#1 – BETTER: Align your offer to demand, unlock hidden demand through communication,
and price appropriately.
#2 – CHEAPER: Reduce the costs of producing the offer (COGS) or of marketing it (overheads). Wit...
I was sitting in the boardroom of a major international insurance brand. A company that had dominated its markets for decades — not through luck, but through one of the most consistent advertising strategies the category had ever seen. Gene...
What did Apple do when develop a computer? What did they do when they introduced a new phone? It was not about putting a logo on a piece of electronics and doing advertising. It started with a vision of a product that has features different...
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The writers behind this newsletter.
Doctor of Marketing Science. Engineer and AI Programmer since 30 years. Inventor of the Causal AI methodology “NEUSREL”. 15 years in Management Consulting. 9 years in “Corporate America”. Founder and CEO of SUPRA.
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