10x Insights
Frank BucklerProven ways that crack the code of marketing growth. AI designed to pinpoint the root cause of outcomes. Forward-thinking. Scientific. Bold.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 96 | Founded | 2 years ago | Last Issue | 2 months ago |
| Active | |||||
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10xinsights.substack.comLatest Issues
The Key to Success: Understanding Needs, Motives, Implicit Goals.
What did Apple do when develop a computer? What did they do when they introduced a new phone? It was not about putting a logo on a piece of electronics and doing advertising. It started with a vision of a product that has features different...
Branding Beyond Ehrenberg-Bass
The conventional understanding of branding starts with targeting: to find a target group that has a higher potential to buy our products. One way is to ask customers what they most care about and then select those who want things which the...
DEEP IMPLICIT RESEARCH
A New Research Framework
Marketing needs a new refreshed research approach. This builds on the latest discoveries on how human intelligence works and how people make purchase decisions. This new understanding led us to a bold realization...
Custom Insights, Not General Laws, is what you need.
“Mere Exposures” is probably the first findings of early Neuroscience from the 1960s. Simply nurturing memory structures of a brand of any kind is building a brand. The phenomenon behind also known as the “familiarity effect” has been prove...
How People Buy
HOW PEOPLE BUY - A New Framework
The conventional way how most of us believe people buy is this
1. Attention: A product or offer comes to our awareness
2. Interest: We process all the information and may find it interesting
3. Desire...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for 10x Insights.
| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Doctor of Marketing Science. Engineer and AI Programmer since 30 years. Inventor of the Causal AI methodology “NEUSREL”. 15 years in Management Consulting. 9 years in “Corporate America”. Founder and CEO of SUPRA.
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