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Marketing is not more complicated, but more complex than quantum physics. That is why there are no laws, just a few “law like” rules available in Marketing. With Causal AI we can match complexity of marketing and find causal mechanisms that...
THE “FEEL MORE” LAW
Marketing is not more complicated, but more complex than quantum physics. That is why there are no laws, just a few “law like” rules available in Marketing. With Causal AI we can match complexity of marketing and find causal mechanisms that...
Most companies know they need to “use data” to prevent churn or to drive upselling and cross-selling. The promise is clear: if you can identify which customers are likely to leave or which ones are ready to buy more, you can act before it’s...
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The writers behind this newsletter.
Doctor of Marketing Science. Engineer and AI Programmer since 30 years. Inventor of the Causal AI methodology “NEUSREL”. 15 years in Management Consulting. 9 years in “Corporate America”. Founder and CEO of SUPRA.
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