10x Insights
Frank BucklerProven ways that crack the code of marketing growth. AI designed to pinpoint the root cause of outcomes. Forward-thinking. Scientific. Bold.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 96 | Subscribers | Read | 10xinsights.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Key to Success: Understanding Needs, Motives, Implicit Goals.
What did Apple do when develop a computer? What did they do when they introduced a new phone? It was not about putting a logo on a piece of electronics and doing advertising. It started with a vision of a product that has features different...
Branding Beyond Ehrenberg-Bass
The conventional understanding of branding starts with targeting: to find a target group that has a higher potential to buy our products. One way is to ask customers what they most care about and then select those who want things which the ...
DEEP IMPLICIT RESEARCH
# A New Research Framework
Custom Insights, Not General Laws, is what you need.
“Mere Exposures” is probably the first findings of early Neuroscience from the 1960s. Simply nurturing memory structures of a brand of any kind is building a brand. The phenomenon behind also known as the “familiarity effect” has been prove...
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Authors
The writers behind this newsletter.
Doctor of Marketing Science. Engineer and AI Programmer since 30 years. Inventor of the Causal AI methodology “NEUSREL”. 15 years in Management Consulting. 9 years in “Corporate America”. Founder and CEO of SUPRA.
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