Mark’s Pricing Substack
Mark PeacockHelping B2B Tech, IT & Consulting firms make confident pricing decisions for scalable revenue & double-digit profit growth.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 46 | Founded | 2 years ago | Last Issue | 12 days ago |
| Active | |||||
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transformpricing.substack.comLatest Issues
£800 a day sounds expensive but £6,500 sounds like a bargain.
A friend of mine recently left a senior agency role to set up his own consultancy.
He is extremely experienced, very bright and knows his stuff.
Before he’d sent a single proposal, he’d already made the most common mistake in consulting p...
Most SaaS pricing pages are underperforming. And most teams have no idea why.
I’ve spent years looking at pricing pages. And one thing I see again and again: companies that invest heavily in product, marketing, and sales, but treat their pricing page as an afterthought.
It gets built once. It rarely gets updated. An...
Calendly has 20 million users and no social proof on its pricing page.
I built a scoring framework for evaluating SaaS pricing pages. Here’s the breakdown for Calendly:
Full Breakdown
𝐂𝐚𝐥𝐞𝐧𝐝𝐥𝐲: 𝟗𝟏/𝟏𝟓𝟎 (𝟔𝟏%) - “𝐒𝐭𝐫𝐨𝐧𝐠”
• Strategy & Research - 12/30 (40%)
• Information Architecture...
How to identify competitor prices in B2B quote-led markets (using AI).
Download CPI Guide
In quote-led markets (tech services, consulting, managed services, industrial equipment), nobody publishes a rate card.
Pricing is negotiated deal by deal, and your competitors want to keep it that way.
But what do you...
Why your pricing model matters more than your price level.
Most teams ask: “Are we too expensive?”
A better question is: “Are we charging for the right thing, in the right way?”
Because your pricing model determines:
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what buyers compare you to (per user, per workflow, per outcome)
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how...
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| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Helping B2B Tech, SaaS & Consulting firms maximise revenue with confident pricing. Author. Speaker. Top 100 Global Pricing Leader
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