Mark’s Pricing Substack
Mark PeacockHelping B2B Tech, IT & Consulting firms make confident pricing decisions for scalable revenue & double-digit profit growth.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 32 | Subscribers | Read | transformpricing.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
End the discount habit: stop revenue leakage and lift margins.
Discounting feels like a low-risk way to win deals. In reality, it’s one of the biggest sources of revenue and margin leakage.
Stop copying competitors’ prices. Outsmart them.
If your pricing model mirrors your rival’s, you’ve already agreed to their margins.
Stop treating pricing as tactical - it’s your most powerful growth lever.
Most CEOs obsess over sales, product, and marketing. Few see pricing as a growth strategy. Yet pricing is the fastest, most controllable lever to increase profit - and it’s almost always overlooked.
Why "Solution Selling" is Undermining Your Pricing Power.
“Solution selling” is typically used in industries where there is a standardised range of products and services to choose from, and each one has its associated price.
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Authors
The writers behind this newsletter.
Helping B2B Tech, SaaS & Consulting firms maximise revenue with confident pricing. Author. Speaker. Top 100 Global Pricing Leader
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