Mark’s Pricing Substack
Mark PeacockHelping B2B Tech, IT & Consulting firms make confident pricing decisions for scalable revenue & double-digit profit growth.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 38 | Subscribers | Read | transformpricing.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Your Pricing Isn’t Broken, Your Foundations Are.
Whenever revenue stalls, the first instinct is almost always tactical: reduce the price, offer a discount, sweeten the deal.
𝐀 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐰𝐚𝐲 𝐭𝐨 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐯𝐚𝐥𝐮𝐞 𝐭𝐨 𝐩𝐫𝐢𝐜𝐞.
Most companies claim they sell on value, but when I ask how they measure it, the answers get vague👇
How to price new products with evidence, not opinion.
Most businesses price new products by opinion, scanning competitor websites and having a late-night debate over a spreadsheet.
How to raise prices without losing customers.
Most businesses fear raising prices because they worry about backlash or losing customers. But delaying only makes it harder later.
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Authors
The writers behind this newsletter.
Helping B2B Tech, SaaS & Consulting firms maximise revenue with confident pricing. Author. Speaker. Top 100 Global Pricing Leader
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