Tardigrades Not Unicorns
Elliot BegounA 35-year CPG industry veteran, a contrarian, systems thinker, voracious learner, and a misplaced college professor. I’ve bundled those quirks into a calling: to educate, equip, and empower entrepreneurial leaders and their teams in the messy middle
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | 6 months ago | Last Issue | 8 days ago |
| Active | |||||
Read this Newsletter
tardigrades.substack.comLatest Issues
The Squirrel Problem
I watched a squirrel in my backyard the other day, darting from the fence to the oak tree to a spot under the deck, then back to the fence again. It never stopped moving. It never seemed to actually get anywhere. I don't know if it found a...
The Bobo Doll Theory of Business
There was a toy in my house growing up, a four foot inflatable clown called a Bobo Doll. Sand in the base gave it just enough weight that no matter how hard you hit it, it would rock back, wobble for a second, and pop right back up. Same gr...
The Second Arrow
A founder called me last week and the first thing she said was that she thought she was the only one.
Not the only one building a company. The only one making bad calls. She had overbought inventory on a demand forecast that never material...
Nice vs. Kind, Radical Focus, and Scaling Daily Crunch Snacks with Laurel Orley
Building Daily Crunch Snacks from a pandemic-era launch with her aunt to 9,000+ retail doors, Laurel shares hard-won lessons on what actually keeps a business alive:
🥜 The difference between being nice and being kind as a founder — and wh...
Building Optionality, Not Just an Exit with Matt Weiss
In this episode of Tardigrades, Not Unicorns, Elliot sits down with longtime friend Matt Weiss, founder and CEO of Rind, the better-for-you snacking brand built on whole-fruit nutrition. Matt shares his journey from 19 years as a Wall Stree...
Key Facts
Related Newsletters
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Tardigrades Not Unicorns.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
A 35-year CPG industry veteran, a contrarian, systems thinker, voracious learner, and a misplaced college professor. I’ve bundled those quirks into a calling: to educate, equip, and empower entrepreneurial leaders and their teams in the messy middle
Frequently Asked Questions
How can I access the email archive for Tardigrades Not Unicorns?
You can find recent issues that have been published by Tardigrades Not Unicorns on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Tardigrades Not Unicorns have?
To see how many people subscribe to Tardigrades Not Unicorns, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Tardigrades Not Unicorns?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Tardigrades Not Unicorns as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Tardigrades Not Unicorns?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Tardigrades Not Unicorns using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Tardigrades Not Unicorns?
Scroll up to where it says Related Newsletters to see other publications like Tardigrades Not Unicorns. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Tardigrades Not Unicorns?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.