Building 10→100
Tarun AletiBuilding the 10–100 phase of logistics marketplace. Writing openly about lessons from 0–1, 1–10, and the messy middle. For founders starting out, chasing early wins, or learning how to build something that lasts.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 8 | Founded | 7 months ago | Last Issue | 6 months ago |
| Active | |||||
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tarunaleti.substack.comLatest Issues
A Simple Way to Think About Marketplaces
Lately, I’ve been thinking a lot about marketplaces.
Not the pitch-deck version with neat diagrams and arrows, but the real ones—the kind where things don’t line up cleanly, where growth exposes fragility, and where “just matching demand a...
An Idea is not coming up with Solution but finding a Problem
We’re wired to find solutions. I know this because I keep catching myself doing it—even after years of building PartRunner and learning this lesson the hard way.
Here’s what happens when you jump straight to solving:
Thanks for reading Bu...
How AI Is Rewriting Product Team Structures
When I think about hiring, I don’t think about roles anymore.
I think about skills. Who on my team can play multiple roles using AI. What specific capability are we missing that we can’t build ourselves.
Thanks for reading The Messy Middl...
One thing that makes you an Entrepreneur
PartRunner Was Not My First
A year before PartRunner, I was working on another idea. The idea was all I had known then. I had no idea about execution. Just the drive to do something of my own fueled the adrenaline. Having a business see...
How AI Will Reshape Logistics Marketplaces Before Humanoids Take Over
I run a Big & Bulky logistics marketplace across multiple cities. We move refrigerators, pallets, and heavy equipment for major retailers and e-commerce platforms through a network of thousands of fleets.
People keep asking me about AI in...
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| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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The writers behind this newsletter.
Building the 10–100 phase of a logistics marketplace. Writing openly about lessons from 0–1, 1–10, and the messy middle for founders starting out, chasing early wins, or learning how to build something that lasts.
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