Tenser's Tirades
James TenserJames Tenser, cheerfully contrarian retail industry analyst and commentator, demystifies events and deciphers coming trends.
| Platform |  | Pricing | Freemium | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 12 | Founded | 3 years ago | Last Issue | 6 months ago |
| Active | |||||
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jamestenser.substack.comLatest Issues
Unified Shopper Engagement is Coming. Are Brands Ready?
CALL IT UNIFIED SHOPPER ENGAGEMENT. Once-sharp dividing lines that have separated trade marketing from personalized offers from retail media are blurring, as trading partners pursue best total returns across the full marketing funnel.
At t...
Tariffs and the Rising Cost of ‘Fresh’: Tactics for the Tomato Wars
THE HUMBLE TOMATO has become a high-profile emblem of the tariffs controversy, and grocers are faced with delivering dual bad news to shoppers: Prices are likely to rise; quality and availability could suffer.
THE HUMBLE TOMATO has become...
Is Category Management Ready for AI?
WITH THE ADVENT of Artificial Intelligence, Category Management is poised to get faster, more frequent, more connected and more accurate.
WITH THE ADVENT of Artificial Intelligence, Category Management is poised to get faster, more frequen...
As Retail Media Evolves, Brands Face Tough Challenges
AMONG THE MANY CHALLENGES facing CPGs in their efforts to make sense of retail media networks has been a pervasive storytelling bias.
AMONG THE MANY CHALLENGES facing CPGs in their efforts to make sense of retail media networks has been a...
Shopper Media Reality: Why It’s Time to Rethink In-Store Networks
THE RETAIL MEDIA NETWORK frenzy may be approaching the end of the beginning, as Shopper Media bring more In-store retail media options to CPG Brands.
THE RETAIL MEDIA NETWORK frenzy may be approaching the end of the beginning, as Shopper M...
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B2B Expert Storyteller Jamie Tenser has devoted his entire career to explaining how consumer goods are made, marketed, moved and merchandised.
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