
a newsletter on timeless style and really good vintage written by former design director of buck mason, nili lotan, and ralph lauren.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 64 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||

Last year, I started my substack with the mission to share everything I know and love about vintage and timeless style- the joy of the hunt, the beauty in the details, and the love of building a wardrobe that will last.
It’s brought me so...
A lesson on having fun with your style and a vintage edit of over 130 pieces that make you feel something.
We’ve already covered I’m not cool- never been cool, never will be cool. Fun is the antithesis of cool and I’ve always been fun.
Kate Moss campaign for Banana Republic, photographed by Bruce Weber in 1992.
If you walk into any well curated, chic vintage shop you will start to recognize a familiar cast of character- Ralph Lauren, Giorgio Armani, Prada, Jil Sander, an...
Brad Pitt wearing vintage jungle fatigues in the early aughts.
When most people see vintage military pieces they think of the men who wore them in battle. When I see vintage military pieces, I think of the women like my grandmother, who se...
A case for a good skirt inspired by the woman who made them her signature, Miuccia Prada
Before Miuccia Prada started making her own clothing she only wore vintage. She couldn’t find anything on the market she liked.
Subscribers, engagement, traffic and sponsorship for what's mine is yours.
| Subscribers | Engagement | 81 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Where what's mine is yours ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 679 | Monthly Search Traffic | Top Keywords |
|---|
How this newsletter ranks in the official Substack charts.
| #193 | |
| #94 |
The writers behind this newsletter.
a newsletter on timeless style and really good vintage written by former design director of buck mason, nili lotan, and ralph lauren.
You can find recent issues that have been published by what's mine is yours on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
To see how many people subscribe to what's mine is yours, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
Newsletter advertising can be extremely effective when it's done right. Before you pitch what's mine is yours as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact what's mine is yours using the contact information provided and ask for a copy of their media kit.
Scroll up to where it says Related Newsletters to see other publications like what's mine is yours. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.