Speaking of Writing
David Deutsch, Mike SearlesCreate writing that's human and persuasive, that rises above the AI mediocrity, and that demands to be read. Insights on copywriting and cross-disciplinary thinking. From a guy whose ideas and copy have generated over a billion dollars in sales.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 20 | Founded | 5 months ago | Last Issue | 8 days ago |
| Active | |||||
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ddeutsch.substack.comLatest Issues
A Simple "Flip" That Stops Readers in Their Tracks
You might think being right, truthful, or entertaining is what makes writing interesting.
But what really stops people in their tracks is when you tell them something they assume to be true, and then prove to them that it isn’t.
Just as I...
Podcast Experiment: Take 2
They say that here on Substack you should create in public, so…
I’m trying out doing regular podcast with my friend Simon Severino.
After a technical mishap with the first pilot episode, we just recorded a second one.
As I keep finding o...
Your Job Is to Make the Impossible Plausible
People are interested in impossibilities — what can’t happen or be done.
But you’ll really capture their attention when you show that something impossible is indeed possible.
As Aristotle says in his Poetics: “A likely impossibility is al...
What Abraham Lincoln and Richard Feynman Can Teach You About Copywriting
I’m sure you’ve heard it all before…
“Study and copy out (preferably by hand) great writing.”
“Learn the rules (so you can break them).”
“Write every day.”
It’s all good advice.
But here’s what most teachers of writing leave out…
When...
Technical Glitch: Please Hold Off Listening For Now
Well, this is embarrassing…
There was a recording glitch, and my partner’s side of the conversation didn’t come through.
So this is not the real pilot episode of the podcast. It’s just my side of the conversation.
I’m leaving the recordi...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Speaking of Writing.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
After starting at Ogilvy on Madison Avenue, I've generated over $1 billion in sales online and through the mail. Today I coach, train, and consult—transforming mediocre writing into copy that sells.
Former live entertainer getting writers on camera by unlocking the unique alter ego inside every creator. Conquer camera-shyness, connect with viewers, and turn followers into subscribers.
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