Speaking of Writing
David Deutsch, Mike Searles \ud83e\ude7aCreate writing that's human and persuasive, that rises above the AI mediocrity, and that demands to be read and responded to. Insights on copywriting and cross-disciplinary thinking. My ideas and copy have generated over a billion dollars in sales.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 25 | Founded | 8 months ago | Last Issue | 14 days ago |
| Active | |||||
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ddeutsch.substack.comLatest Issues
The Triangle That Can Transform Any Piece of Copy
When someone hands me copy that isn’t working, I don’t start by rewriting sentences. I check three things first.
- Promise — Does it just pile on benefits? Or does it offer the prospect something they really want, and make it clear why...
The Godfather Effect
Ever wonder why kings refer to themselves as “we,” why even childhood friends call presidents “Mr. President,” or why The Rock, LeBron James, Elmo, Donald Trump, and so many others (including authors) talk or write about themselves in the t...
The Elements of Response
“We just can’t seem to get people to respond,” said the marketing manager of a large coaching company. “We need better copy.”
“What are you requesting them to do?” I asked.
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This Beats Both Human Copy and AI Copy
Stop the madness.
Some people believe AI is the way to go when it comes to copywriting. It’s fast. It’s good enough. And have you heard? It’s getting better every day.
Others swear by human copy. Heart to heart. Real empathy and emotion....
The Speechwriting Secret Every Writer Should Steal
“Study great writers,” they say. Sure, good advice.
But why stop there? Study anyone who is great at getting a response. And to me, speechwriters top that list.
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| Subscribers | Engagement | 76 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
After starting at Ogilvy on Madison Avenue, I've generated over $1 billion in sales online and through the mail. Today I coach, train, and consult—transforming mediocre writing into copy that sells.
\ud835\udde7\ud835\uddf5\ud835\uddf2 \ud835\udde2\ud835\uddf3\ud835\uddf3\ud835\uddf2\ud835\uddff \ud835\uddd7\ud835\uddfc\ud835\uddf0\ud835\ude01\ud835\uddfc\ud835\uddff: I fix offers so they sell. My "OMG!" remedies work. Free guide for subscribers in Welcome email.
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