
Create writing that's human and persuasive, that rises above the AI mediocrity, and that demands to be read. Insights on copywriting and cross-disciplinary thinking. From a guy whose ideas and copy have generated over a billion dollars in sales.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 10 | Subscribers | Read | ddeutsch.substack.com |
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It’s no coincidence that so many great discoveries came about by accident.
Sure, you turn the em-dashes into colons, periods or commas. You get rid of all the “It’s not this. It’s THIS!” You swap out the flowery language and corporate-speak for some informality and conversational touches.
One of the teachers I learned the most from was a clown.
When you’re writing sales copy and you think you’ve said all there is to say, try this 2,000-year-old technique that Aristotle invented and Shakespeare swore by.
The writers behind this newsletter.
After starting at Ogilvy on Madison Avenue, I've generated over $1 billion in sales online and through the mail. Today I coach, train, and consult—transforming mediocre writing into copy that sells.
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