Speaking of Writing
David Deutsch, Mike SearlesCreate writing that's human and persuasive, that rises above the AI mediocrity, and that demands to be read. Insights on copywriting and cross-disciplinary thinking. From a guy whose ideas and copy have generated over a billion dollars in sales.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Founded | 4 months ago | Last Issue | 5 days ago |
| Active | |||||
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ddeutsch.substack.comLatest Issues
Your Job Is to Make the Impossible Plausible
People are interested in impossibilities — what can’t happen or be done.
But you’ll really capture their attention when you show that something impossible is indeed possible.
As Aristotle says in his Poetics: “A likely impossibility is al...
What Abraham Lincoln and Richard Feynman Can Teach You About Copywriting
I’m sure you’ve heard it all before…
“Study and copy out (preferably by hand) great writing.”
“Learn the rules (so you can break them).”
“Write every day.”
It’s all good advice.
But here’s what most teachers of writing leave out…
When...
Technical Glitch: Please Hold Off Listening For Now
Well, this is embarrassing…
There was a recording glitch, and my partner’s side of the conversation didn’t come through.
So this is not the real pilot episode of the podcast. It’s just my side of the conversation.
I’m leaving the recordi...
Variety Is the Spice of... Copywriting
I confess to always having been a copywriting libertine: shamelessly indulging in the varied delights of a smorgasbord of fascinating clients and projects. And so I’ve written for everything from laundry detergent and toilet cleaner to aero...
The Quicksand of AI Flattery
The other day, someone sent me a piece of writing. After reviewing it, I ran it by Claude and asked for its thoughts. Claude said it was derivative and extremely overwritten.
Then I asked Claude: would you have said the same thing if I’d t...
Key Facts
Audience Metrics
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
After starting at Ogilvy on Madison Avenue, I've generated over $1 billion in sales online and through the mail. Today I coach, train, and consult—transforming mediocre writing into copy that sells.
I'm a retired 68 y.o. Australian playing on Substack when not playing with family or on the golf course. I host Star Maker LIVE, coach on fixing the fear of facing the camera lens, and co-host The Retirement Future podcast with Monica Hebert.
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