the 4717
Richard MurffThe World, How It Got Here and A Stiff Drink
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 238 | Founded | 6 years ago | Last Issue | 20 days ago |
| Active | |||||
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The Company That Breaks First
That explosion in financial and logistical innovation during the eighties literally - not figuratively – changed the world. It enabled the widest and fastest global market expansion in human history. I knew it at the time and I was in high...
Second Order Thinking in a First Order World
The sad fact is that most companies prize the guy with the quick, decisive answer. He’s sharp, he’s loud and sweats confidence. This Master of the Universe can remove the pesky pall of uncertainty by solving the most obvious and immediate p...
How to Find Early Adapters & Eccentrics
If David Ogilvy didn’t actually say “The trouble with market research is that people don’t think what they feel, they don’t say what they think and they don’t do what they say.” he should have. People aren’t lying, entirely, but most of us...
Slow is Smooth, Smooth is Fast
It was in the “Murff of Arabia” phase of my career when I first heard the dictum about marksmanship under pressure: Slow is Smooth, Smooth is Fast. It’s counter-intuitive at first glance, but clear to anyone familiar with firearms. When you...
“Eliminating Work & Applying Technology”
That was the way that CEO Brian Moynihan explained what Bank of American was up to after posting $8.6bn in quarterly profit cut 1,000 jobs. Together, the six biggest US banks made a combined $47bn last quarter – up 18% year on year – while...
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The writers behind this newsletter.
Founder of 4717 Insights; Writer, Analyst; author of Pothole of the Gods
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