The Architecture of Meaning is a weekly newsletter on the metric every brand ignores and every category leader secretly runs on: meaning.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 33 | Founded | 7 months ago | Last Issue | 10 days ago |
| Active | |||||
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oanaleonteofficial.substack.comLatest Issues
Building scarcity in the age of abundance
The biggest power move is to be missed
Last week, on Nike’s first earnings call of the fiscal year, CEO Elliott Hill announced that Jordan Brand is going back to scarcity. “With Jordan Brand footwear, we’re going to get back to leading the...
The KPI Is the Feeling
Brand building has become a discipline of dashboards and repeatable systems. Every success gets reverse-engineered into steps, and every founder who builds something people love gets turned into a template.
Feeling has become something to...
Double Jeopardy
Last week, Seth Godin shared a short post called The Opposite of Mass.
Mass market is seductive, he writes, because it means everyone. It is powerful, but only slightly interested. The opposite of mass is special: people who have chosen to...
Borrowed Heritage Doesn't Survive Abundance
By 2028, anyone will be able to reproduce the visual codes of almost any culture, sub-culture or brand, at speed.
That is the central forecast in WGSN’s Key Trend 2028: Civilisational Storytelling. Generative media is about to make histori...
A Retail Toy Story
How physical retail can reinvent itself through experience, connection and meaning.
Twenty years ago, before I knew anything about brand architecture or IP, I knew store checks really well.
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| Subscribers | Engagement | 86 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Attention is rented. Meaning is owned → Formerly Disney, Warner, PUMA. Founder unmtchd®. Author & Speaker. IG @oanaleonteofficial
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