The Art of Branding
Alina SosninaA space for thinkers, makers and storytellers. The Art of Branding dives into creative strategy, cultural shifts and intentional design.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 28 | Founded | 5 months ago | Last Issue | 9 days ago |
| Active | |||||
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theartofbranding.substack.comLatest Issues
"Blanding", and the quiet panic underneath it
This is a playbook for smart brands. Each chapter is shaped by years of experience in branding, sharing how to build brands that are human, intentional, and culturally relevant.
If you’re stuck overthinking branding — or waiting for more b...
How to build a visual world
Reference logic, constraints, and the difference between a moodboard and a point of view, includes how to build a reference library/archive
This is a playbook for smart brands. Each chapter is shaped by years of experience in branding, sha...
A conversation with Cosmos founder Andy McCune
Andy McCune - Founder Cosmos
This is the first in a series of conversations with founders building brands worth paying attention to — people whose work reveals something about how strong brands actually get made, not in theory but in the h...
Brand case study: Stüssy
This is a playbook for smart brands. Each chapter is shaped by years of experience in branding, sharing how to build brands that are human, intentional, and culturally relevant.
If you’re stuck overthinking branding — or waiting for more b...
How to brief creatives and give feedback that actually works
From brief to feedback — without losing your brand or burning the relationship
This is a playbook for smart brands. Each chapter is shaped by years of experience in branding, sharing how to build brands that are human, intentional, and cul...
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| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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| #111 |
Authors
The writers behind this newsletter.
Brand & Content Strategist, Brand Consultant
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