The Awkward Publicist
Actual publicist. Wannabe writer.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 11 | Founded | a year ago | Last Issue | 4 months ago |
| Active | |||||
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theawkwardpublicist.substack.comLatest Issues
Start Here — So, You Found This. Here's What It Is (And Why It's Anonymous)
If you’ve landed here without much context, this is the short version.
I’m a publicist. I’ve been one for nearly twenty years, which sounds more impressive than it often feels. I know how to run campaigns, manage media, position a narrativ...
Waiting For A Promotion That Never Came
I saw a TikTok recently, it wasn’t one that had gone viral or one from someone with millions of followers, and it didn’t feel like much in the moment, but the message was essentially this: stop waiting for someone to give you permission to...
BAFTA, the BBC and the Comms Crisis Seen Across The World
By now, most of us have seen or heard about the BBC’s coverage of the 2026 BAFTA Film Awards. What should have been a glamorous evening, with a room full of the industry’s most talented actors, craftspeople and filmmakers celebrating a year...
PR Hiring is just Data Mining and Crowdsourcing Strategy
This isn’t my first rodeo - I’ve been in the PR industry long enough to know how the hiring process works. In the beginning, I was ambitious and eager to please, so it never occurred to me how labour-intensive and exploitative the process t...
What Formula 1 Taught Me About Perseverance & Winning in PR
I used to think Formula 1 was just cars driving round in circles. Turns out, it taught me more about perseverance and winning than most companies and boardrooms ever have.
I came to Formula 1 late, after a random discovery and subsequent b...
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| Subscribers | Engagement | 64 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
The honest insider view of PR that doesn't make it onto LinkedIn. Industry insights and personal essays from a publicist who's done the work, and is still figuring it out.
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