From classical violist to media whisperer—tales, tips, and truth bombs from a PR pro who never planned on PR. Grit, glamour, and the grind behind real media wins.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 73 | Founded | a year ago | Last Issue | 9 days ago |
| Active | |||||
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theaccidentalpublicist.substack.comLatest Issues
An 80% Open Rate and Nobody's Home.
Two weeks ago, I was staring at my Cision dashboard, trying to make sense of the numbers. Some of my very targeted media pitches were showing open rates as high as 70 to 80 percent with journalists clicking links to relevant background.
Wi...
Media Placements Still Rule. Now They Work Overtime.
When I founded Vorticom, Inc., in March 2003, I was an active steward of communications about the industry and my clients. My first year alone, I developed two client case studies solely to enter into PR competitions and I won top prizes fo...
Oprah Wasn’t a Strategy. Neither Is Your Wish List.
When I launched my consultancy in 2003, the question of many prospective clients was the same. They asked: can you get me on the Oprah Winfrey show? It was a bit of competency litmus test for me. When a plastics manufacturer thinks his uniq...
DIY Software at Premium Prices
When I founded my consultancy in 2003, I learned some of my small business PR peers weren’t investing in media databases and monitoring tools. They’d say, “it’s too expensive, I can work off the media list I have.” I’d scratch my head and t...
Bashert, Bloomberg and the Lessons of 9/11
Today’s the 25th anniversary of 9/11. In my wildest nightmares, I never thought there would be a march to sanitize the verbiage around this enormously tragic day. In August, an internal CBC News memo leaked. The memo instructed staff not to...
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The Accidental Publicist: From classical violist to media whisperer; tales, tips, and truth bombs from a PR pro.
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