
From classical violist to media whisperer—tales, tips, and truth bombs from a PR pro who never planned on PR. Grit, glamour, and the grind behind real media wins.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 52 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||

This week, an op-ed I worked on for Bank the Blue was published during National Police Week in the Chicago Tribune. The piece explored the mental health challenges faced by law enforcement officers and the barriers encountered when attempti...
When I founded Vorticom, Inc. in 2003, I worked from home. Not as a lifestyle choice or some early-adopter badge of honor, but because it was the most practical way to build something without taking on unnecessary overhead.
People had a lo...
The first media database I ever used didn’t load or refresh in real time. It showed up on my desk as a quarterly book. Bacon’s. Thick, clunky, and already outdated by the time you opened it. You flipped through pages, highlighted names, and...
There’s a persistent belief in PR that meaningful media coverage comes down to relationships. Not strategy. Not timing. Not the quality of the idea. Relationships.
The version people cling to is simple: if you’re not very, very close with...
Multigenerational guilt served with snacks and a follow up.
I was reading ’s Substack, where she shared what she calls her “killed off darlings.” These are pages from her manuscript that didn’t make the final cut, but instead of disappeari...
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The Accidental Publicist: From classical violist to media whisperer; tales, tips, and truth bombs from a PR pro.
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