The Accidental Publicist
Nancy ThompsonFrom classical violist to media whisperer—tales, tips, and truth bombs from a PR pro who never planned on PR. Grit, glamour, and the grind behind real media wins.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 76 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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theaccidentalpublicist.substack.comLatest Issues
Going Solo: Freedom, Fortune and a Lot of Freaking Work
When I founded Vorticom, Inc., with my husband in the early aughts, the business was an outlier. Most marketing communications professionals who left the steady paycheck of Big Agency or Big Corporate ─ either voluntarily or not ─ went free...
Nobody Cares About Your Sales Meeting
“If a tree falls in a forest and no one is around to hear it, does it make a sound?”
If a CEO is interviewed on business television, and you aren’t watching it, did it make an impact?
Nobody cares about your sales meeting. If your company...
The Hate Plate
When I was in second grade, I envied the gaggle of girls who socialized together and wore bell bottoms or hot pants with zipper shirts. Meanwhile, I was a vision in snug polyester shirts and pants from Sears Roebuck which clung to every bum...
An 80% Open Rate and Nobody's Home.
Two weeks ago, I was staring at my Cision dashboard, trying to make sense of the numbers. Some of my very targeted media pitches were showing open rates as high as 70 to 80 percent with journalists clicking links to relevant background.
Wi...
Media Placements Still Rule. Now They Work Overtime.
When I founded Vorticom, Inc., in March 2003, I was an active steward of communications about the industry and my clients. My first year alone, I developed two client case studies solely to enter into PR competitions and I won top prizes fo...
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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The Accidental Publicist: From classical violist to media whisperer; tales, tips, and truth bombs from a PR pro.
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