The Boilerplate
claresayasHelpful reads for curious marketers, communicators and PR pros
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 57 | Founded | 6 years ago | Last Issue | 10 days ago |
| Active | |||||
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boilerplate.substack.comLatest Issues
#53: "Good brand editorial still makes people feel something"
The post with the most engagement on In Stock by Shopify wasn’t a “brand name” founder story. It was a 500-word breakdown of why a TV tray table costs $500.
One of the team behind this publication is Storytelling Lead Anita Little, who yo...
#52: Can comms predict tomorrow? Signal AI's founder and CEO says yes
If you’re an OG reader, you’ll remember how Memo’s Katrina Dene told us the playbook era of PR was over, and that data was about to become non-negotiable. Three years later, data is table stakes, and Memo is now part of Signal AI, an enterp...
#51: "YouTube audiences are not looking for a press release with a face."
Get out your notebooks and open those Claude Projects, students, because today’s interview is here to teach and train you.
Mission North’s Brand Expectations Index, titled "The New Rules of Trust," shares some interesting data to help inf...
#50: "Being 'open to work' on LinkedIn is not a strategy"
Headline after headline seems to say: Layoffs, hiring freezes, another round of “restructuring.” And if you work in comms, you know what that word really means because you probably helped draft the announcement. (Raise your hand if you’ve b...
#49: Stories separate brands from bots
There’s a lot of noise right now about going independent, and about hiring fractional practitioners instead of agencies. For practitioners, the promise: autonomy, interesting clients, no more pointless all-hands. For those looking to hire:...
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Public relations + communications professional passionate about helping people tell their true stories.
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