The Boilerplate
claresayasHelpful reads for curious marketers, communicators and PR pros
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 46 | Subscribers | Read | boilerplate.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
#43: On bowing to the book
In tech PR, books occupy a strange and sacred space. Nearly every exec at some point wants to write a book, be featured in one, or at minimum, blurb one. Technology leaders, people who’ve built their careers disrupting traditional industrie...
#42: Thank you for reading! 12 lessons from 2025 so far
I love Thanksgiving. It’s an S-tier holiday, combining good food, loved ones, great sports, and a general expectation that you should be grateful and kind.
#41: Trust Your Gut, Build Your Network, Play the Long Game
Frank Bauch and I go way back—like, company softball team back. This was the golden era of Silicon Valley PR, when entire agencies were built around a few tech companies investing in programs to hire more engineers, and somehow we all had t...
#40: "I’ll know we’ve succeeded when the female lead of a romcom is a plumber, and it’s just her job"
I met Kate Glantz at SXSW because I did the thing that always feels cringe: I introduced myself and afterward, connected on LinkedIn.
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Authors
The writers behind this newsletter.
Public relations + communications professional passionate about helping people tell their true stories.
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