The Boilerplate
claresayasHelpful reads for curious marketers, communicators and PR pros
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 35 | Subscribers | Read | boilerplate.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
#32 How a comms career can tee you up for entrepreneurship
Sera Michael and I met as baby PR pros in Silicon Valley, catching up in the office kitchen in between media lists and client calls. A decade later, she's evolved from agency life at Edelman to taking Poshmark public, and now founding Froth...
#31: Finding the Connectors: A Conversation with Brian Kramer
In an industry often driven by self-promotion, I mean, *personal branding*, it's refreshing to encounter someone who genuinely wants to elevate the craft.
#30: What's old is new again
The other day, I saw something I hadn't seen since 2008: someone wearing a full Juicy Couture set, complete with rhinestone-encrusted logo on the butt. Y2K fashion isn't the only thing making a comeback – HARO (Help a Reporter Out) is back ...
Reviving The Boilerplate
It’s been quiet here, on the Boilerplate front. I had the best, littlest, wiggliest, sweetest excuse: a baby. We’re both doing well, though one of us has less sleep than she’d like.
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Authors
The writers behind this newsletter.
Public relations + communications professional passionate about helping people tell their true stories.
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