The Boilerplate
claresayasHelpful reads for curious marketers, communicators and PR pros
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 31 | Subscribers | Read | boilerplate.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
#29: "People remember how/when you helped them"
“We are — and never should be — a part of the story.”
#28: "Be the reliable communicators that AI can’t always be"
“Journalists are just self-loathing narcissists,” said Joe Flint, who was then a staff reporter at the Los Angeles Times, to a group of under-caffeinated students in my PR for Entertainment class in the fall of 2009. I think about this asse...
#27: "Many traditional agency practices are becoming obsolete"
I asked ChatGPT the three biggest mistakes marketers and communicators make when using AI. Here’s what it told me:
#26: Campaigns that focus on shifting perceptions, then move people to take action
If you’re a person in communications you have probably had to politely correct a stranger over what you do for a living. I once had a distant relative at Thanksgiving assume that my day-to-day was planning parties. Another friend-of-friend ...
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Authors
The writers behind this newsletter.
Public relations + communications professional passionate about helping people tell their true stories.
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