The Boilerplate
claresayasHelpful reads for curious marketers, communicators and PR pros
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 55 | Founded | 6 years ago | Last Issue | 9 days ago |
| Active | |||||
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boilerplate.substack.comLatest Issues
#51: "YouTube audiences are not looking for a press release with a face."
Get out your notebooks and open those Claude Projects, students, because today’s interview is here to teach and train you.
Mission North’s Brand Expectations Index, titled "The New Rules of Trust," shares some interesting data to help inf...
#50: "Being 'open to work' on LinkedIn is not a strategy"
Headline after headline seems to say: Layoffs, hiring freezes, another round of “restructuring.” And if you work in comms, you know what that word really means because you probably helped draft the announcement. (Raise your hand if you’ve b...
#49: Stories separate brands from bots
There’s a lot of noise right now about going independent, and about hiring fractional practitioners instead of agencies. For practitioners, the promise: autonomy, interesting clients, no more pointless all-hands. For those looking to hire:...
#48: "If you’re a gatekeeper in this role, you’re not a comms pro."
Happy Devil Wears Prada sequel season! If the movies felt less like fiction and more like déjà vu, this one’s for you. And if you’ve seen the sequel, let’s chat (and, crank that EBITDA!).
The reason the movies resonate with comms people is...
#47: “The positive reply rate on alt media is three to five times higher than traditional outlets”
New media. Indie media. Creators. Whatever you call them, they’re in your inbox, on your feed, and hopefully, on your target lists.
To some, this new age of short-form clips and newsletters as a primary influence channel is a soup of nontr...
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