The Boilerplate
claresayasHelpful reads for curious marketers, communicators and PR pros
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 61 | Founded | 6 years ago | Last Issue | 12 days ago |
| Active | |||||
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boilerplate.substack.comLatest Issues
#57: "Cadence and consistency beat polish"
Imagine for a minute, you’ve gotten the budget, the team, and the buy-in to invest in a brand Substack. And, you’ve got a post inspiring real engagement (!). But, is anyone actually assigned to respond?
That’s the question Piper Stretz, Pi...
#56: "Become a source worth citing"
Amanda Natividad is very good at the internet. I mean, her media kit has a section with her viral tweets. I first met her while she was a journalist, before she talked her way into marketing and, more recently, into co-authoring Zero Click...
#55: On building lore, or comms as a tactic, not the end goal
According to writer, comms vet, and founder Cameron Langford, the best companies build good cults.
It’s the kind of dramatic, but practical, framing that I find striking about Cameron’s unique way of explaining our industry and its relevan...
#54: Spectacle isn't strategy
Joanna Badamo, VP of Creative at Agency EA has a one-question test for whether an event actually helped your brand or just served as a backdrop to a very expensive party: Could a competitor have put on the exact same event, and no one would...
#53: "Good brand editorial still makes people feel something"
The post with the most engagement on In Stock by Shopify wasn’t a “brand name” founder story. It was a 500-word breakdown of why a TV tray table costs $500.
One of the team behind this publication is Storytelling Lead Anita Little, who yo...
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Public relations + communications professional passionate about helping people tell their true stories.
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