The Branding Newsletter
Kimberly BrizzolaraI’m an award-winning brand strategist & creative director who helps B2C & B2B brands nail their branding and marketing campaigns. And 2X a month, I give away my secrets and the secrets of the best Founders, VCs, CMOs & CBOs in the world right here.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 91 | Founded | 5 years ago | Last Issue | 7 days ago |
| Active | |||||
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kimberlybrizzolara.substack.comLatest Issues
The AI Can't Find You
I was lying face up on a treatment table last week, somewhere in the middle of my vampire facial, when my esthetician told me something I haven’t stopped thinking about.
Her previous client had been a man visiting San Francisco from out of...
The One Place Your Ad Can't Follow
Yesterday morning, I dragged myself back to Barry’s Bootcamp for the first time in longer than I’d like to admit. The red room. The treadmills. The kind of workout that makes you question every life choice that led you there, and then feel...
The Panic Loop
NOT FOR EVERYONE: NOTES
The moment backlash arrives, something shifts.
Not in the market. Inside the building.
And what happens next—in the following hours, sometimes days—is usually more damaging than whatever triggered the reaction i...
Your Brand Campaign is Stage Makeup
She didn’t send an email. She didn’t complain. She didn’t make a scene.
She just stopped.
No dramatic breakup. No explanation. One day, she was a loyal customer—evangelist, really, the kind who told her friends and meant it—and then gradu...
The Sanding Machine
NOT FOR EVERYONE: NOTES
Nobody sets out to make a bland brand.
When I talk to founders and brand leaders who are frustrated by their own marketing—who feel like something essential has gone missing—they didn’t choose to get here. They d...
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Authors
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Kimberly helps early stage founders create brands that people obsess over.
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