The Business of Becoming
Lucy - Business of BecomingA soulful, strategic diary for founders who want alignment over hustle, truth over performance and brand success that honours their energy. For the ones rewriting business and creating a legacy on their own terms.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 44 | Subscribers | Read | thebusinessofbecoming.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Why old-speak marketing stopped working
There’s something we’ve all been feeling, isn’t there? A growing sense that the marketing strategies we see everywhere—the ones that supposedly “always work”—have stopped landing.
The Sagittarius brand archetype
This is part of my Astrology Brand Alchemy series, exploring how each zodiac archetype expresses itself authentically in brand. If you’d like to explore the brand themes and visual direction for this, or any other sign, in more detail, feel...
We are writing the blueprint
Have you ever stopped to consider the significance of what you’re building?
The Era of your AND
I’m sharing this with you because it’s something most of my clients struggle with before working together, and I struggled with it, too. I was reminded of it again just recently when someone completed my discovery call questionnaire. It con...
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Authors
The writers behind this newsletter.
Soulful business & self-leadership in midlife. Where inner world meets brand, and marketing is healing. Ditch the hustle. Subscribe for inspired musings
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