The Business of Becoming
Lucy - Business of BecomingA soulful, strategic diary for founders who want alignment over hustle, truth over performance and brand success that honours their energy. For the ones rewriting business and creating a legacy on their own terms.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 81 | Subscribers | Read | thebusinessofbecoming.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Moving through Substack set-up overwhelm
This is for you if you know you’re meant to be writing here…but you keep getting stuck in setup mode and the pressure to define it all. So you stall, overthink, drift. This is a loving message to help move you out of procrastafaffing, and i...
The Gurus have a problem they didn't see coming
This is for you if you can feel the pressure building. Not just in your own work, but in the wider landscape. A generation of women no longer willing to stay quiet, a culture that’s lost its credibility, a way of doing business that’s runni...
Building a sustainable brand ecosystem: A complete visual guide
This is for you if you’re ready to build something that doesn’t rely on constant effort to keep it alive. Or if you’ve outgrown rigid strategies and want a way of working that can move with your energy, and the world around you. I’m mapping...
Alchemise your brand medicine: see your ideal client differently in 15 minutes
This isn’t another boring ICA exercise, this is where the real alchemy begins. Most people never get beneath the surface of their brand. You're about to go deep.
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Authors
The writers behind this newsletter.
Soulful business & self-leadership in midlife. Where inner world meets brand, and marketing is medicine. Ditch the hustle. Subscribe for musings
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