The Business of Becoming
Lucy - Business of BecomingA soulful, strategic diary for founders who want alignment over hustle, truth over performance and brand success that honours their energy. For the ones rewriting business and creating a legacy on their own terms.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 99 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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thebusinessofbecoming.substack.comLatest Issues
27 things I’d do if I was starting my business from scratch tomorrow
So many people come to business mid-invention. Mid-pivot. Mid-transformation.
Business quickly becomes the vehicle for the new chapter. The place where inner world meets outer expression, where our gifts finally get to meet the people we’r...
You don't have a marketing problem
A short piece for those in the middle of something. Who are rebuilding their sense of self alongside their business. Who have stopped pretending that visibility is simple, or that marketing is separate from meaning. These short Fragments of...
The problem with trying to define "brand identity"
This is a follow-on from my last post on identity — the sense of self beneath roles, titles and the stories we build around our work. Because identity is now being positioned as the next thing to optimise. The next layer of personal brandin...
When identity becomes a the next personal branding product
The online business world is entering a new era, one where we’re no longer just being sold strategy, but identity itself. But we’re not fixed products to optimise, package, and deploy. Let’s talk openly about it.
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At f...
Offer ecology and the problem with the “irresistable offer” frameworks
If you’ve ever felt stuck trying to land on an offer, not for lack of ideas, but because none of them quite fit, this is for you. It’s a piece about that stuckness: where it comes from, why what we’ve been taught about “irresistible offers”...
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The writers behind this newsletter.
Soulful business & self-leadership in midlife. Where inner world meets brand, and marketing is medicine. Ditch the hustle. Subscribe for musings
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