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The Business of Becoming

Lucy - Business of Becoming

A soulful, strategic diary for founders who want alignment over hustle, truth over performance and brand success that honours their energy. For the ones rewriting business and creating a legacy on their own terms.

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Substack
PricingFreemiumPublishesDaily
Issues105Foundeda year agoLast Issue3 days ago
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Latest Issues

When you think you're "bad at marketing"

This essay is for the founder who knows there is something meaningful she wants to share, but sometimes struggles to find the words that feel natural, alive, and true to her. Let’s explore what gets in the way of expressing our truth boldly...

3 days ago

When your brand story becomes a prison

This piece is for the founder who has outgrown the neat, tidy version of their brand story. The one who knows their work didn't begin yesterday, and neither did they. You've lived many seasons since your business began. You've unlearned thi...

10 days ago
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Unearthing a message that resonates

This piece is for the founder who has done the work, shown up consistently, and still wonders why it feels like no one is really seeing what she’s here to say. Let’s talk about unearthing the deeper layer under your message to create conten...

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What Alanis Morissette can teach us about authentic business

Business of Becoming is for the ones who know their business is not just a business, but an expression of their lived experience, values, way of seeing, and the change they are creating in the world. It’s a space for founders who are moving...

a month ago
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The hidden cost of building a business from your gifts

This essay is for the heart-led founders who are building differently, but sometimes still get pulled into the old rules. It’s for you if you’re navigating the messy middle between planting and blooming, visibility and doubt, devotion and s...

a month ago
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  • Lucy - Business of Becoming

    Soulful business & self-leadership in midlife. Where inner world meets brand, and marketing is medicine. Ditch the hustle. Subscribe for musings

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