The Business of Food
Jennifer BarneyMaking better decisions in food + ag
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 283 | Founded | 5 years ago | Last Issue | 5 days ago |
| Active | |||||
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jenniferbarney.substack.comLatest Issues
The Things We Optimize For
Avocado oil Part 2 is coming…
I promise.
If you don’t know what I’m talking about read last week’s post here
And while I’m not an investigative journalist, I do have a rolodex of people who know things I don’t. So I’m cashing in fav...
The avocado oil is adulterated in most snacks (condiments & dressings too), plus, why new ingredient innovations die at commercialization
🥑 A new study just released tested avocado oils used as ingredients in processed foods and found most are not authentic.
🥑 Here are some of the products that did not pass authenticity testing for avocado oil —
The full list of pro...
The #1 differentiating advantage brands have today is SPEED
Speed = ability to test → learn → adjust → ship → sell faster than others.
And you know what stops you dead in your tracks? A food safety problem. Lost sales. Missed opportunities. And worse, if something does go out —> voluntary reca...
Eggs: Crime, glut and prices
Today I’m going to unpack —
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What to make of the news about egg price manipulation and the egg producer settlement
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What producers who weren’t in it think,
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and what’s to come for egg prices
But first, have you ever wo...
Why your contract manufacturer keeps disappointing you
Have you ever been on an email chain more than fifty messages long involving you, your COO, a VP of Sales, a QA manager, a food safety supervisor, outside labs, and some other randos and yet no one can answer the simplest questions?
Every...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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The writers behind this newsletter.
I built, scaled, and sold my almond butter brand before founder brands were cool. Here’s where I share how to do it today. For startup CPG and ag producers.
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