The Business of Food
Jennifer BarneyMaking better decisions in food + ag
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 271 | Founded | 4 years ago | Last Issue | 14 days ago |
| Active | |||||
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jenniferbarney.substack.comLatest Issues
SNAP waivers are restricting soda and candy. What even is 'soda'? Now what?
If you are a beverage or confectionary brand you know that SNAP benefits in certain states are restricting purchases in your category.
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What does this mean for brands?
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What if your products are coded as soda or candy?
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Early...
Pre-orders vs discounts & How new crops either become viable at scale or fail to gain traction
I know if I lead with a farming story a lot of you won’t read this. But how to get working capital? heck yeah.
Get working capital via PRE-ORDERS
I purchased this set for a lower price IN FEBRUARY because I agreed it’ll be okay to shi...
The cost you didn’t budget for that shows up in your margins
This week I want to talk about something that came up in investor due diligence that almost derailed a deal.
Hi 👋 a lot of you just joined. Welcome! I’m Jennifer Barney and I built the almond butter brand Barney Butter before founder-led...
Your transparent sourcing has become too risky
Today I’m going to unpack how transparency has moved from being a marketing advantage to a supply chain risk.
Hi 👋 a lot of you just joined. Welcome! I’m Jennifer Barney and I built the almond butter brand Barney Butter before foun...
Spring cleaning: unsubscribe and start again
Spring is a good time to clean out your inbox. I’m not talking junk mail, I’m talking the noise.
Most of you are drowning in newsletters and still missing the few that actually help your operations.
In addition to this newsletter, here’s...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I built, scaled, and sold my almond butter brand before founder brands were cool. Here’s where I share how to do it today. For startup CPG and ag producers.
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