The Business of Food
Jennifer BarneyMaking better decisions in food + ag
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 288 | Founded | 5 years ago | Last Issue | 6 days ago |
| Active | |||||
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jenniferbarney.substack.comLatest Issues
What Are You Asking Me to Invest In?
Every CPG investor does some version of the same deal evaluation, just from a different starting point. So today I want to walk through what actually goes through my head when a pitch lands in my inbox.
The set up
I was visiting famil...
The top things emerging brands struggle with: Velocity, Retail Expansion, Brand Refreshes and Premium Positioning
In my work I see a bunch of things emerging food brands struggle with. The last few years have been a pretty good reminder that the most important lessons in this business tend to compound.
The founders who understand a few key concepts s...
When vertical integration is your unfair advantage - Beepop, the next modern soda
Y’all know I love a good vertical integration story.
On these pages, I’ve written about unfair advantages that come from a built-in audience, IP, access to a key ingredient or a proprietary process. Of those, the last one is probably my fa...
Adulteration, mislabeling and purity standards in avocado oil , Part 2
I went looking to find out why the avocado oil in many snacks and condiments are failing purity tests.
If you didn’t read Part 1, go back here.
In this post you will learn:
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what are Codex standards?
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how products labled 100...
IFT endorses RFK Jr’s new plan. Marion Nestle says, “That’s it?”. HHS starts a cooking show. Cyclospora “just wash your hands”, and startup scaling solutions
The Real Food Show
I would not have started with salmon cakes.
The premise of this show is OK —> it’s cheaper to eat in than out, it’s healthier, and cooking is not that hard. But they lost me. I don’t even make salmon cakes and I ha...
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Audience Metrics
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I built, scaled, and sold my almond butter brand before founder brands were cool. Here’s where I share how to do it today. For startup CPG and ag producers.
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