The Business of Food
Jennifer BarneyMaking better decisions in food + ag
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 277 | Founded | 4 years ago | Last Issue | 4 days ago |
| Active | |||||
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jenniferbarney.substack.comLatest Issues
How to tell if your Medical Nutrition startup is going to make it
Hi everyone.
I’ve been very interested in why we can’t get better nutrition into underserved situations like hospitals and cancer centers. Every senior nutrition startup of the last decade has found the same underserved niche. Almost none...
Father's Day Edition! it's not too late to gift
✅ Founders and investors! New QSBS rules expand tax benefits — what is stacking?
Do not take tax advice from me — consult your legal tax advisor
Quick backgrounder:
Early-stage C corps raising money via SAFEs, issuing stock opti...
Coconut water is up 31.3% — more than double energy drinks. hmmm.
A few weeks ago, I was asked to gut-check a short-sell thesis on Vita Coco, the category leading coconut water company NASDAQ: COCO. I was mostly being asked to stress-test the category assumptions.
My takeaway: coconut water has been arou...
Do you buy nuts and nut ingredients? Here's what going wrong
CPG brands forecasting input costs, investors doing due diligence, procurement teams blindsided by a handler price increase… even growers living inside this market every day find it hard to make sense of nut prices.
Today I’m going to get...
The whey problem is real. And it might be the best thing to happen to plant protein
I’m catching up with founder Sean Hall of protein powder company Wellious later today. Wellious is a non-dairy protein powder with four ingredients — almond protein, chickpea protein, vanilla (or cacao), and monk fruit.
In anticipation of...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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The writers behind this newsletter.
I built, scaled, and sold my almond butter brand before founder brands were cool. Here’s where I share how to do it today. For startup CPG and ag producers.
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