The Business of Food
Jennifer BarneyMaking better decisions in food + ag
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 274 | Founded | 4 years ago | Last Issue | 7 days ago |
| Active | |||||
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jenniferbarney.substack.comLatest Issues
Do you buy nuts and nut ingredients? Here's what going wrong
CPG brands forecasting input costs, investors doing due diligence, procurement teams blindsided by a handler price increase… even growers living inside this market every day find it hard to make sense of nut prices.
Today I’m going to get...
The whey problem is real. And it might be the best thing to happen to plant protein
I’m catching up with founder Sean Hall of protein powder company Wellious later today. Wellious is a non-dairy protein powder with four ingredients — almond protein, chickpea protein, vanilla (or cacao), and monk fruit.
In anticipation of...
Can a perfectly safe additive hiding in your ingredient deck take down your brand?
I want to talk about how one common ingredient can upend your brand, especially if it’s on the wrong side of current consumer sentiment.
Hi 👋 a lot of you just joined. Welcome! I’m Jennifer Barney and I built the almond butter bran...
SNAP waivers are restricting soda and candy. What even is 'soda'? Now what?
If you are a beverage or confectionary brand you know that SNAP benefits in certain states are restricting purchases in your category.
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What does this mean for brands?
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What if your products are coded as soda or candy?
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Early...
Pre-orders vs discounts & How new crops either become viable at scale or fail to gain traction
I know if I lead with a farming story a lot of you won’t read this. But how to get working capital? heck yeah.
Get working capital via PRE-ORDERS
I purchased this set for a lower price IN FEBRUARY because I agreed it’ll be okay to shi...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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I built, scaled, and sold my almond butter brand before founder brands were cool. Here’s where I share how to do it today. For startup CPG and ag producers.
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