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The Business of Food

Jennifer Barney

Making better decisions in food + ag

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues286Founded5 years agoLast Issue3 days ago
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Latest Issues

When vertical integration is your unfair advantage - Beepop, the next modern soda

Y’all know I love a good vertical integration story.

On these pages, I’ve written about unfair advantages that come from a built-in audience, IP, access to a key ingredient or a proprietary process. Of those, the last one is probably my fa...

3 days ago
9
2

Adulteration, mislabeling and purity standards in avocado oil , Part 2

I went looking to find out why the avocado oil in many snacks and condiments are failing purity tests.

If you didn’t read Part 1, go back here.

In this post you will learn:

  • what are Codex standards?

  • how products labled 100...

10 days ago
4
1

IFT endorses RFK Jr’s new plan. Marion Nestle says, “That’s it?”. HHS starts a cooking show. Cyclospora “just wash your hands”, and startup scaling solutions

The Real Food Show

I would not have started with salmon cakes.

The premise of this show is OK —> it’s cheaper to eat in than out, it’s healthier, and cooking is not that hard. But they lost me. I don’t even make salmon cakes and I ha...

17 days ago
4
2

The Things We Optimize For

Avocado oil Part 2 is coming…

I promise.

If you don’t know what I’m talking about read last week’s post here

And while I’m not an investigative journalist, I do have a rolodex of people who know things I don’t. So I’m cashing in fav...

24 days ago
5
5

The avocado oil is adulterated in most snacks (condiments & dressings too), plus, why new ingredient innovations die at commercialization

🥑 A new study just released tested avocado oils used as ingredients in processed foods and found most are not authentic.

🥑 Here are some of the products that did not pass authenticity testing for avocado oil —

The full list of pro...

a month ago
13
1

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  • Jennifer Barney

    I built, scaled, and sold my almond butter brand before founder brands were cool. Here’s where I share how to do it today. For startup CPG and ag producers.

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