The Case for Brand
amanda k gordonWelcome to the substack making the case for brand. One new case study each week plus 3 actionable tips for brand builders.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 44 | Subscribers | Read | thecaseforbrand.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How blanket brand Rumpl are creating a category with brand collaborations, community marketing and limited edition drops
### `Rumpl are a ten year old blanket brand who are creating a category by using smart partnerships, creator collabs and a targeted audience strategy`
How Parisian Brand Satisfy is Bringing Luxury to Trail Running Culture
`How a French running apparel brand is bringing luxury to running to chase the High^TM`
Would you move in with your client?
`I spoke with James Greenfield, founder of Koto design studio about the inside-approach to Airbnb’s rebrand, the value of seeing a brand from inside the organization, and at what point in a startup journey businesses should consider brandin...
Total Ad Recall
`Despite having great expectations for entertaining ads, most people only remember 10% of the ads they’ve seen in the past 24 hours. The implication? Be interesting, and consider video to capture attention.`
Authors
The writers behind this newsletter.
I write The Case, a newsletter about bold brands and how they're built
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