The Case for Brand
amanda k gordonWelcome to the substack making the case for brand. One new case study each week plus 3 actionable tips for brand builders.
| Platform |  | Pricing | Only free issues |
|---|---|---|---|
| Publishes | Weekly | Issues | 54 |
| Subscribers | Read | thecaseforbrand.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
What Hotelier Ari Heckman thinks about building brand worlds IRL
`I chatted with Ari Heckman about Ash, building brand worlds in boutique luxury hotels, and running a creative business`
☕️ How Starbucks Plans to Return to its Coffeehouse Roots with Free Coffee, a Brand-Led Strategy, and a Superbowl Adjacent campaign 📈
`The world’s largest coffee chain is trying to get back to its coffeehouse roots by slashing discounting, investing in brand and improving operational efficiency. Now serving: a front row seat to the case for building a brand from the insid...
How CMO Sophie Bambuck of The North Face, Nike, Converse, and Everlane Builds Brands for Everyone
`I spoke with Sophie Bambuck, former CMO of The North Face, about the balance between high-performance, high-fashion, and relatability in their brand strategy.`
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Authors
The writers behind this newsletter.
I write The Case, a newsletter about bold brands and how they're built
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