The Case for Brand
amanda k gordonA weekly newsletter making the business case for brand. One new case story each week.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 72 | Founded | 3 years ago | Last Issue | a month ago |
| Active | |||||
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thecaseforbrand.substack.comLatest Issues
Boardroom Confessional: Kirstin Hunter
I chatted with Kirstin Hunter, CEO of Birchal, about long-term thinking, brand as a business decision (not a marketing one) and why the best brand investments often feel like a leap of faith.
This editorial series is in partn...
Boardroom Confessional: Dr. Leigh George
`I chatted with Dr. Leigh George, independent brand strategy consultant and CEO and founder of Freedom, about why your brand is your product, how to speak the language of executives without losing the soul of strategy, and why qualitative r...
Boardroom Confessional: Allison Stadd
I chatted with Allison Stadd, Chief Marketing Officer at Ollie, about goosebumps as a creative metric, why “vibes” alone aren’t good enough, and why the best brand work starts with the truth.
This editorial series is in par...
Boardroom Confessional: Damian Borchok
I chatted with Damian Borchok, Managing Director of Koto APAC, about boardroom naps, the Sydney Opera House, and why many “data-driven” companies ignore the evidence on brand.
This editorial series is in partnership with Tr...
Boardroom Confessional: Amanda Gordon
This week: a personal essay on Google Drive graveyards, brave brand bets, board papers, and why some of the most important brand decisions happen long before a campaign launches.
This editorial series is in partnership with...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Brand marketer crafting stories that spark conversation. I write The Case, a newsletter about the business case for brand.
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