The Case for Brand
amanda k gordonA weekly newsletter making the business case for brand. One new case story each week.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 67 | Founded | 3 years ago | Last Issue | 10 months ago |
| Active | |||||
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thecaseforbrand.substack.comLatest Issues
How Mercury is winning startup banking with a $3.5 billion valuation through clear positioning and community led growth 🪐
This spring I had the pleasure of attending Mercury’s SPHERES conference—and as a Mercury user, I was struck by something I don’t usually say about a financial services company: they’re building brand right.
👋 Hi, I'm Amanda. I'm...
A quick note before I mix things up a bit...
This is The Case for Brand, where brand meets business. I’m Amanda Gordon—brand strategist, fractional marketer, and former Division 1 runner who still likes to move fast (but with purpose). Every week, I break down how brand actually drive...
🧠 50 Ways to Leave Your Guidelines (And Actually Build a Brand)
This is The Case for Brand, where brand meets business. I’m Amanda Gordon—brand strategist, fractional marketer, and former Division 1 runner who still likes to move fast (but with purpose). Every week, I break down how brand actually drive...
How Allison Stadd 🥁 Is Jazzing Up Workplace Culture as SVP of Brand, Culture & Media at Shipt (Target)
This is The Case for Brand, where brand meets business. I’m Amanda Gordon—brand strategist, fractional marketer, and former Division 1 runner who still likes to move fast (but with purpose). Every week, I break down how brand actually drive...
📝 When Brand Can't Save You 🧨
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`When your external brand story doesn't match your internal reality, you're not building a brand—you're setting the stage for a takedown. Here’s the real job of a brand builder during a brewing crisis: reflecting reality back...
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Authors
The writers behind this newsletter.
Brand marketer crafting stories that spark conversation. I write The Case, a newsletter about the business case for brand.
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