
An independent publication offering executive perspectives on supply chain strategy, procurement, logistics, operations, and the forces reshaping global value chains.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 242 | Founded | 8 years ago | Last Issue | 10 days ago |
| Active | |||||

Ask any supply chain leader how many AI pilots they ran last year. Then ask how many are still running in production. The gap between those two numbers is the single most expensive line item in enterprise technology right now, and almost no...
Agentic AI is flooding supply chain operations with confidence it has not earned. It books carriers, confirms rates, and dispatches shipments with the certainty of a senior planner. Then it picks the wrong lane, at the wrong price, to the w...
The Vice President moves one million tons of minerals a year by balancing service, cost, and working capital, and she treats every trade-off as a financial decision.
France, summer 1998. The country was still celebrating its first World Cu...
Every year since 2011, Supply Chain Media publishes the IT Subway Map Europe. The 2026 edition is out, and it is as dense as ever. Colored lines for ERP, WMS, TMS, S&OP and a dozen other categories. Hundreds of vendor stations. An interacti...
The popular AI job charts underrate the exposure of planning, risk, and leadership. Here is what they get wrong.
This radar chart has been circulating across supply chain feeds this year. It maps AI impact across procurement and operations...
Subscribers, engagement, traffic and sponsorship for The Chain.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Where The Chain ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 88 | Monthly Search Traffic | Top Keywords |
|---|
The writers behind this newsletter.
#1 professional organization in supply chain, logistics and procurement with 260,000+ executives in APAC, Middle East and Europe.
Therese Hanawan is a supply chain analyst and writer covering global trends in logistics and procurement. She provides in-depth insights into emerging technologies, market shifts, and industry best practices.
Executive Director of the Global Supply Chain Council (GSCC), a leading professional organization focused on supply chain, procurement and logistics \ud83d\ude9a gscc.co
Brittney Jones is a seasoned supply chain expert with extensive experience in operations, cost optimization, and digital transformation. She has a background in logistics strategy and procurement around the world.
Matt Lehman is a supply chain strategist with a passion for uncovering the latest trends in logistics, procurement, and operations. He specializes in cost optimization, digital transformation, and business resilience.
Casey Tremblay is a senior analyst at Optiva with a deep focus on supply chain and sustainability. With extensive experience in analyzing market trends on supply chain optimization, Casey brings a wealth of knowledge.
With expertise developed through extensive analysis and synthesis of global supply chain trends, Michael focuses on delivering actionable insights that help businesses leverage technology for operational excellence.
With a focus on innovative solutions and adaptive strategies, Jess examines how businesses can navigate changing market dynamics through enhanced supply chain practices.
You can find recent issues that have been published by The Chain on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
To see how many people subscribe to The Chain, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Chain as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Chain using the contact information provided and ask for a copy of their media kit.
Scroll up to where it says Related Newsletters to see other publications like The Chain. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.