The Content Code
Kris HughesThe Content Code is a weekly newsletter focused on how to tell a better, more powerful company story.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 9 | Founded | 2 years ago | Last Issue | 2 years ago |
| Active | |||||
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thecontentcode.substack.comLatest Issues
Moving Over to Kit With a New Newsletter, The Marketing Momentum Lab!
Thanks for being a subscriber of The Content Code!
I hope you enjoyed it while I was developing it. I’ve decided to change directions some and I’m starting a new newsletter over on Kit, called the Marketing Momentum Lab.
It’ll share a sim...
Edition 6: Why Chaos Is the Enemy of Great Content & What To Do About It
When everyone’s running around like chickens with their heads cut off to pull content together this is what it looks like:
'What version of that case study are we on?'
'Where's the hero image for this article?'
'Oh I have no idea - is...
Edition 5: Why Your Ideal Client's 'Frustration Language' Is Essential to Know
A live look at your ideal client assuming no one understands them:
This level of frustration is palpable.
Thanks for reading The Content Code! Subscribe for free to receive new posts and support my work.
It’s something we’ve all experie...
Edition 4: How to Build Stronger Relationships With Potential Customers Through Empathy Stories
People start to listen when they know that you understand where they are:
It’s certainly not easy to meet your ideal customer or clients where they are on their journey. To do so, it requires a helluva lot of legwork - namely in having con...
Edition 3: The Best Storytelling Is a 'Frictionless' Experience
When your company story introduces friction this is a live look at your ideal customers:
The faster you introduce friction in your storytelling the faster you lose your potential customers. If they aren’t clear on why they should care abou...
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Authors
The writers behind this newsletter.
I'm the Founder of Austin, Texas based content studio Zanate Ventures, where we help scaleups design and activate powerful content strategies, and the processes and systems tied to them, to bring more ideal customers closer.
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