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Emma Baines

Quiet power, creativity, leadership and how to show up without losing yourself.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues43Founded4 years agoLast Issue4 months ago
Active

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Latest Issues

Becoming an intern in my own life

Waking up to multiple texts from Julie is not uncommon. Julie is my ex-work wife turned BFF. Meaning we easily spend more time with, and talking to each other, than our partners.

Today is a big day, her first major campaign at her new com...

4 months ago
14
8

AI: are we building the dinosaur?

There are very few horror scenes or films that actually scare me. Jeepers Creepers had it’s moment until you realise the antagonist is a flying mythical creature. Deflating to say the least. The ones that seriously frighten me are the ones...

4 months ago
7

The Four Rights

Decision-making in creative is notoriously hard work. (I’m tired just thinking about it.) It’s fraught with a million variables, endless ‘ways in’, subjective scrutiny and differing taste, it is not for anyone easily discouraged.

At its c...

4 months ago
3
1

What's it all about, Emma?

A little over three years ago, I started this newsletter from my flat in Amsterdam on a cold January evening in what I can only describe as a quiet rage. Partly because there weren’t (and still aren’t) enough female creative leaders in our...

4 months ago
6

Nice Note #5

It’s 8pm. I’m in bed with a snoring kid beside me, Lightening McQueen car firmly in one hand, ‘Bunny’ in the other. I have a numb arm and I’ve just called my partner in tears - it’s been one hell of a day.

One hell of a week, actually… and...

a year ago
3
2

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  • Emma Baines

    Creative leader, writer and mum. Brit in the Netherlands. Home of Not Just Nice. Notes on ambition, creativity & becoming. Writes only in black pen. Collects postcards. Reads voraciously. Loves a long walk. Currently taking the scenic route.

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