The Creator Brief by Ad Age
Ad Age, Gillian FollettThe creator’s guide to marketing, media and the latest shifts in the creator economy.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 13 | Founded | 4 months ago | Last Issue | 7 days ago |
| Active | |||||
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adagecreatorbrief.substack.comLatest Issues
Stop thinking like a creator and start thinking like a media company
Welcome back to The Creator Brief! Thank you all so much for the support on my LinkedIn announcement about splitting Brand Deal of the Week into its own feature. I’m so excited to go deep with brands, agencies and creators involved in the c...
Brands get serious about creator C-suite roles
Welcome back to The Creator Brief! As I mentioned last week, I had the pleasure of moderating a discussion at the Chelsea Film Festival about how creators are upending the media and entertainment industry. Once the festival sends me the rec...
Ad Age’s Brand Deal of the Week: Creators wade into Ocean Spray’s cranberry bog
Welcome to the first Brand Deal of the Week, a new feature from The Creator Brief newsletter! I’m Gillian Follett, Ad Age’s social media and creator marketing reporter. Each week, I’ll spotlight a creator campaign or brand partnership that...
Microdramas are the next big bet for brands and the creator economy
Welcome back to The Creator Brief! Advertising Week New York was its usual whirlwind of panels, dinners and happy hours, but the conversation around creators felt distinctly different this year. Discussions both on stage and off have (final...
A personal-injury law firm is pouring millions into creators in a bid to become a household name
Welcome back to The Creator Brief! Today is the fourth and final day of Advertising Week New York, where content creators have driven much of the conversation on and off stage. I’m writing this week’s newsletter from the conference’s Speake...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Curated creativity, data and analysis, people and culture, and innovation and forecasting.
Ad Age's social media & influencer marketing reporter
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