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The Creator Brief by Ad Age

Ad Age, Gillian Follett

The creator’s guide to marketing, media and the latest shifts in the creator economy.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues3Founded2 months agoLast Issue4 days ago
Active

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Artwork for The Creator Brief by Ad Age

Latest Issues

What Good Good Golf’s controversial Callaway ad reveals about gaps in creator marketing oversight

Welcome back to The Creator Brief! This week, social media has been awash in controversies, from Good Good Golf’s disastrous ad for Callaway—which, as of this afternoon, resulted in the sports media company losing its ongoing partnership wi...

4 days ago
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Inside Disney’s creator-powered fan content machine

Welcome back to The Creator Brief! I’ve been blown away by the response to the newsletter launch. Thank you all for reading, and an extra special thanks to those of you who commented on my LinkedIn and Instagram posts promoting the launch o...

11 days ago
4

Inside The 4 in the 5's rapid growth and brand partnership playbook

Hello and welcome to the first edition of The Creator Brief, Ad Age’s new-and-improved newsletter exploring the business of creators and how they’re reshaping marketing, media and culture!

I’m Gillian Follett, Ad Age’s social media and cre...

18 days ago
13

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Authors

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  • Ad Age

    Curated creativity, data and analysis, people and culture, and innovation and forecasting.

  • Gillian Follett

    Ad Age's social media & influencer marketing reporter

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