The Creator Brief by Ad Age
Ad Age, Gillian FollettThe creator’s guide to marketing, media and the latest shifts in the creator economy.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 6 | Founded | 3 months ago | Last Issue | 5 days ago |
| Active | |||||
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adagecreatorbrief.substack.comLatest Issues
What the IAB’s inaugural CreatorFronts revealed about advertisers’ creator media strategies
Welcome back to The Creator Brief!
In case you missed it, I joined my colleague Parker Herren on the latest episode of the Ad Age Insider podcast. We unpacked some of the biggest creator marketing trends I’ve been tracking this year, from...
Who’s really responsible for the US Open influencer backlash?
Welcome back to The Creator Brief! It’s a busy week in the creator economy for New York: the US Open (and its surrounding sea of brand activations) is running through this Sunday, and New York Fashion Week kicked off today.
And next week,...
From TikTok darling to big-name brand collabs: inside the rise of Parke
Welcome back to The Creator Brief! I hope everyone has fun plans for Labor Day weekend.
In the aftermath of last week’s messy public falling-out between creator group Good Good Golf and their longtime brand partner Callaway, I created this...
What Good Good Golf’s controversial Callaway ad reveals about gaps in creator marketing oversight
Welcome back to The Creator Brief! This week, social media has been awash in controversies, from Good Good Golf’s disastrous ad for Callaway—which, as of this afternoon, resulted in the sports media company losing its ongoing partnership wi...
Inside Disney’s creator-powered fan content machine
Welcome back to The Creator Brief! I’ve been blown away by the response to the newsletter launch. Thank you all for reading, and an extra special thanks to those of you who commented on my LinkedIn and Instagram posts promoting the launch o...
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Curated creativity, data and analysis, people and culture, and innovation and forecasting.
Ad Age's social media & influencer marketing reporter
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