The Creator Brief by Ad Age
Ad Age, Gillian FollettThe creator’s guide to marketing, media and the latest shifts in the creator economy.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 9 | Founded | 3 months ago | Last Issue | 4 days ago |
| Active | |||||
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adagecreatorbrief.substack.comLatest Issues
A personal-injury law firm is pouring millions into creators in a bid to become a household name
Welcome back to The Creator Brief! Today is the fourth and final day of Advertising Week New York, where content creators have driven much of the conversation on and off stage. I’m writing this week’s newsletter from the conference’s Speake...
Advertising Week New York wants to be where creator deals get done
Welcome back to The Creator Brief! Can you believe it’s already October?
Along with cooler weather and pumpkin-spice everything, the start of October ushers in a busy conference season. First up for me is Advertising Week New York, taking...
Creator-led agencies are becoming serious competition for creative shops and production companies
Welcome back to The Creator Brief! I have a couple of scoops for you this week. First, I dug into how creator-led agencies are becoming true competitors in the agency world and securing both project-based and retainer work tied to social me...
What the IAB’s inaugural CreatorFronts revealed about advertisers’ creator media strategies
Welcome back to The Creator Brief!
In case you missed it, I joined my colleague Parker Herren on the latest episode of the Ad Age Insider podcast. We unpacked some of the biggest creator marketing trends I’ve been tracking this year, from...
Who’s really responsible for the US Open influencer backlash?
Welcome back to The Creator Brief! It’s a busy week in the creator economy for New York: the US Open (and its surrounding sea of brand activations) is running through this Sunday, and New York Fashion Week kicked off today.
And next week,...
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The writers behind this newsletter.
Curated creativity, data and analysis, people and culture, and innovation and forecasting.
Ad Age's social media & influencer marketing reporter
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