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| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 691 | Founded | 8 months ago | Last Issue | 10 days ago |
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adage.substack.comLatest Issues
Your creator budget is outgrowing your creator strategy
(Deagreez/Getty Images)
Every marketer has assumptions they stop questioning. Marketing Blind Spots asks industry thinkers to identify one the business needs to reconsider.
Our next author: Philip (van den Braak) Brown writes weekly creat...
Halloween marketing is your chance to show your brand’s weirdest side
Which Spooky Season campaign will be crowned the Pumpkin King? (Rivian x Ghostbusters, TWIX, Pringles, Cheetos x Blumhouse, Freepik/Ad Age compilation)
Halloween is my favorite time of year: chilly weather, horror movie marathons and brand...
Why Bose, Liberty Mutual and Hollister are winning over Gen Z
Bose’s uncommon colors and nostalgic products resonated with Gen Z. (Bose)
Across this week's stories, organizations are trying to build trust and steadier creative leadership—even as AI skepticism grows among Gen Z consumers and entry-lev...
Fix the basics first, then take the big creative swings
In this episode, Marketer’s Brief host Erika Wheless interviewed Jesse Johnson, VP of marketing at Chili’s Grill & Bar. Listen below, or read the transcript, which has been lightly edited for clarity.
Subscribe to the Marketer’s Brief podc...
Advertising is crawling with nostalgia. Is that a problem?
(Michael Yarish/AMC)
Nostalgia has always been a formidable force in advertising, and in culture at large. People are hardwired to long for the good old days (even if the old days weren’t always all that good), and marketers are hardwired...
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Authors
The writers behind this newsletter.
Curated creativity, data and analysis, people and culture, and innovation and forecasting.
Creativity editor at Ad Age.
I believe brand building is more than a cool aesthetic. That's why I share everything I've learnt and my thoughts from spending a decade building brands.
Working in brand marketing, writing Brand Baby, and helping brands navigate Substack. Based in SF.
I write about food-bev and sports at Ad Age.
Journalist ✏️ Host of the Ad Age Insider podcast 🎤 Author of "Parker" 📚
Senior Reporter, Ad Age.
Senior Editor, CMO Strategy and Commerce at Ad Age
Consumer trends reporter at Ad Age
Editor in chief of Ad Age
Brandon Doerrer is a creativity and media innovation reporter for Ad Age. He covers emerging media trends and how those trends are driving new creative approaches.
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