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| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 669 | Founded | 7 months ago | Last Issue | 5 days ago |
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adage.substack.comLatest Issues
What's driving fast food's experimental restaurant craze
Saucy by KFC is helping the brand test chicken tenders and sauces outside of its traditional restaurants. (KFC)
Across categories, brands are testing new formats and platforms before committing to them at scale—a sign that measured experim...
A conversation with the brand growing without trying to be everywhere
In this episode, Marketer’s Brief host E.J. Schultz interviewed Lindsey Kling, Coterie’s senior VP of brand marketing, partnerships and business development. Listen below, or read the transcript, which has been lightly edited for clarity....
Why brands are buying ads for AI agents, not just AI users
(Malte Mueller/Getty Images/fStop)
As brands’ web of efforts to be visible on AI platforms becomes more complex, marketers are beginning to experiment with the idea of business-to-agent advertising. Ad Age’s Brandon Doerrer broke down this...
Why older women deserve more attention from brands, according to Alex Mason
Every marketer has assumptions they stop questioning. Marketing Blind Spots asks industry thinkers to identify one that businesses need to reconsider.
First up: Alex Mason, strategy director at VML and the writer behind Weekly Brand Strate...
The creator's new job title? Brand strategist.
(SvetaZi/Getty Images)
Creators used to just show up on camera. Now they're getting equity, landing seats on brand advisory boards and, in some cases, writing the strategy themselves. I caught up with Gillian, Ad Age's influencer expert, t...
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Authors
The writers behind this newsletter.
Curated creativity, data and analysis, people and culture, and innovation and forecasting.
I write things. Community Growth Editor @ Ad Age
Journalist ✏️ Host of the Ad Age Insider podcast \ud83c\udfa4 Author of "Parker" \ud83d\udcda
Consumer trends reporter at Ad Age
I write about food-bev and sports at Ad Age.
Brandon Doerrer is a creativity and media innovation reporter for Ad Age. He covers emerging media trends and how those trends are driving new creative approaches.
Senior Editor, CMO Strategy and Commerce at Ad Age
Agencies reporter @ Ad Age. Film enthusiast and long-suffering Manchester United fan.
Ad Age's social media & influencer marketing reporter
Covering ad tech since AppNexus was a New York unicorn, and before Facebook made a dime in advertising on its mobile app. Now, fixed on the future.
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