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| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 677 | Founded | 8 months ago | Last Issue | 11 days ago |
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adage.substack.comLatest Issues
Why Rich Silverstein is stepping away from GS&P
From a legendary ad man plotting his second act to fast-food marketing building on public self-correction, this week's stories all point to an industry rewriting its own playbook in real time.
After 43 years at GS&P, Silverstein reflects...
How to scale a brand without diluting what originally made it work
In this episode, Marketer’s Brief host Jon Springer interviewed Carolina Berti, CMO, Firehouse Subs. Listen below, or read the transcript, which has been lightly edited for clarity.
Subscribe to the Marketer’s Brief podcast on Apple Podcas...
What mid-size brands are teaching the industry right now
(Getty Images)
Ad Age has been taking a look at the strategies mid-size marketers, those at companies with roughly $50 million to $1 billion in annual revenue, are using to stand out with consumers, stretch their media dollars further and...
Why the right creator can still produce the wrong content
(@tatemcrae)
Every marketer has assumptions they stop questioning. Marketing Blind Spots asks industry thinkers to identify one the business needs to reconsider.
Our next author: Caroline Albro is the author of Brand Baby, a weekly newsle...
Small budgets don't have to mean small ideas
When every marketing budget is under pressure, it’s a great time to look at the winning strategies from brands accustomed to tighter spend. Mid-size marketers are taking bigger creative swings, utilizing AI to stay on-brand with fewer appro...
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Authors
The writers behind this newsletter.
Curated creativity, data and analysis, people and culture, and innovation and forecasting.
Big opinions with middle child energy.
Working in brand marketing, writing Brand Baby, and helping brands navigate Substack. Based in SF.
Journalist ✏️ Host of the Ad Age Insider podcast \ud83c\udfa4 Author of "Parker" \ud83d\udcda
Consumer trends reporter at Ad Age
Senior Reporter, Ad Age.
I write about food-bev and sports at Ad Age.
Brandon Doerrer is a creativity and media innovation reporter for Ad Age. He covers emerging media trends and how those trends are driving new creative approaches.
Editor in chief of Ad Age
Senior Editor, CMO Strategy and Commerce at Ad Age
Ad Age's social media & influencer marketing reporter
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