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| Platform |  | Pricing | Only free issues | Publishes | Daily |
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| Issues | 657 | Founded | 6 months ago | Last Issue | 5 days ago |
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adage.substack.comLatest Issues
AI is all over earnings calls. AI ROI isn’t.
There is so much about companies going all-in on AI, being supercharged by AI, launching their AI spine, etc. But how is AI actually impacting the business results of brands? My colleague Garett Sloane (who knows a lot more about AI than me...
Google's move to make AI likable? Enlist star creatives
Tiffany Rolfe, Jayanta Jenkins and Susan Credle (Google)
Across this week's stories, AI is moving from an abstract industry debate to something brands, agencies and platforms are actively testing, pitching around or pushing back on.
P...
The strategy one small beverage brand used to actually get noticed
In this episode, Marketer’s Brief host Jon Springer interviewed Brad Neumann, CEO of Saint James. Listen below, or read the transcript, which has been lightly edited for clarity.
Subscribe to the Marketer’s Brief podcast on Apple Podcasts,...
Why "outcomes-based pricing" isn't yet real for ad agencies
Agencies and marketers have walk a fine line as they push further into outcomes-based pricing. (Adobe Stock)
Hi all 👋 It’s Parker from Ad Age! We’ve been keeping track of the industry crawl toward an outcomes-based pricing model for agenc...
Introducing The Creator Brief by Ad Age
You’re reading the first newsletter from Ad Age’s new Substack publication The Creator Brief! If you want to continue receiving this weekly dispatch about all things social, culture and the creator economy, subscribe here!
Subscribe to The...
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Authors
The writers behind this newsletter.
Curated creativity, data and analysis, people and culture, and innovation and forecasting.
I write things. Community Growth Editor @ Ad Age
Journalist ✏️ Host of the Ad Age Insider podcast \ud83c\udfa4 Author of "Parker" \ud83d\udcda
Consumer trends reporter at Ad Age
Technology reporting covering AI
I write about food-bev and sports at Ad Age.
Brandon Doerrer is a creativity and media innovation reporter for Ad Age. He covers emerging media trends and how those trends are driving new creative approaches.
Senior Editor, CMO Strategy and Commerce at Ad Age
Agencies reporter @ Ad Age. Film enthusiast and long-suffering Manchester United fan.
Ad Age's social media & influencer marketing reporter
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