THE DATA FASHION BRIEF
Fashion news, trends and brand performance, decoded through data. Not instinct, evidence.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 29 | Founded | 9 months ago | Last Issue | 11 days ago |
| Active | |||||
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thedatafashionbrief.substack.comLatest Issues
Fall trends autopsy
Get disgustingly good at knowing which fall trends are actually worth investing in, backed by data
Fall trends are here!!!
if you have a non linear career, you are probably on the right path
I am a senior data analyst at a really big marketplace you have heard of :) Before this, I worked at Yoox Net-a-Porter Group, and Zara. On the side, I run this, The Data Fashion Brief, a publication that decodes fashion through the numbers...
why is everyone obsessed with colour now?
If you wonder why your feed is flooded by people saying colour is coming back - turquoise, aquamarine, butter yellow, pink - you are not crazy. This trend is real, but let me cut through the noise and explain why it’s coming back, backed by...
I tagged every look at Copenhagen SS27: colour is back, neutrals are out
After years of quier luxury winning, the consumer is moving towards colour this next season, and I have the data to prove it
Quiet luxury has been one of the strongest movements in fashion over the past few years, not so much as a trend, b...
This Week in Fashion Data #05/08: Chanel is the hottest brand, again
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Chanel is the hottest brand (as expected!). ‘s Q2 2026 Index - out this week, tracking 160 million shoppers across 27,000 brands - keeps Chanel at #1, driven by its Coco Beach and Métiers d’Art collections and a 70% jump in sunglasses d...
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The writers behind this newsletter.
a fashion data analyst decoding trends, brands & culture, and giving you the insider perspective of the fashion tech industry | @fashionunitedhq columnist | \ud83d\udc8c by Carmen — [email protected]
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