THE DATA FASHION BRIEF
Fashion news, trends and brand performance, decoded through data. Not instinct, evidence.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 36 | Founded | 10 months ago | Last Issue | 2 days ago |
| Active | |||||
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thedatafashionbrief.substack.comLatest Issues
Stop Calling Everything a Trend: The Paris FW Colour Index
Red and purple got the headlines, but pink and green got the Paris runway
Paris was a funny one for colour, because if you only look at the season as a whole, it reads as the most sensible palette imaginable: black, cream, a bit of camel,...
Stop calling everything a trend: Paris Fashion Week SS27
The real trends the data says will stick around for the next season, whether you work in fashion or just can't stop thinking about it
New York gave us the midi skirt in every single house, and I genuinely thought I’d be writing the same se...
The learnings from my first fashion week season (from the McQueen after party to the Stella show i skipped)
I started posting content around nine months ago, and this season I got invited to loads of shows, from emerging designers to some not so emerging ones, events plus Moschino in Milan and Stella McCartney in Paris. Unfortunately, I didn’t ma...
The colour index: New York Fashion Week SS27
The season’s actual palette, every house’s own colour breakdown, and a real look at which brands over-indexed on each of the season’s main colours and what this means for the fashion industry.
Here, I am trying to understand where brands p...
Stop calling everything a trend: New York Fashion Week SS27
I’m late, but late is better than quick trends. And this is a lot of hell of work. So let’s go through the real findings that have come up in my data, broken down by material, fit, silhouette, colour and commentary in between. Because I’m s...
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The writers behind this newsletter.
a fashion data analyst decoding trends, brands & culture, and giving you the insider perspective of the fashion tech industry | based in London | @fashionunitedhq columnist | \ud83d\udc8c by Carmen — [email protected]
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