THE DATA FASHION BRIEF
Fashion news, trends and brand performance, decoded through data. Not instinct, evidence.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 38 | Founded | a year ago | Last Issue | 15 days ago |
| Active | |||||
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thedatafashionbrief.substack.comLatest Issues
Is pink actually back, or just another Barbie moment?
Frieze London was pink last weekend, and so are Google searches: searches for “pink colour” hit a ten-year high last month. Remember when the Barbie movie came out in July 2023, and everyone claimed “pink was everywhere”? A few months later...
How I got into fashion data
Every decision in fashion is based on data, and whoever tells you the opposite doesn’t know what they’re talking about. You’ll understand why at the end of this article.
I say that with confidence now, but it took me a while, and a few det...
Stop Calling Everything a Trend: The Paris FW Colour Index
Paris was a funny one for colour, because if you only look at the season as a whole, it reads as the most sensible palette imaginable: black, cream, a bit of camel, and then you open up the individual houses and half of them are doing somet...
Stop calling everything a trend: Paris Fashion Week SS27
The real trends the data says will stick around for the next season, whether you work in fashion or just can't stop thinking about it
New York gave us the midi skirt in every single house, and I genuinely thought I’d be writing the same se...
The learnings from my first fashion week season (from the McQueen after party to the Stella show i skipped)
I started posting content around nine months ago, and this season I got invited to loads of shows, from emerging designers to some not so emerging ones, events plus Moschino in Milan and Stella McCartney in Paris. Unfortunately, I didn’t ma...
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The writers behind this newsletter.
a fashion data analyst decoding trends, brands & culture, and giving you the insider perspective of the fashion tech industry | based in London | @fashionunitedhq columnist | 💌 by Carmen — [email protected]
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