THE DATA FASHION BRIEF
Fashion news, trends and brand performance, decoded through data. Not instinct, evidence.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | 8 months ago | Last Issue | 6 hours ago |
| Active | |||||
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thedatafashionbrief.substack.comLatest Issues
I tagged every look at Copenhagen SS27: colour is back, neutrals are out
After years of quier luxury winning, the consumer is moving towards colour this next season, and I have the data to prove it
Quiet luxury has been one of the strongest movements in fashion over the past few years, not so much as a trend, b...
This Week in Fashion Data #05/08: Chanel is the hottest brand, again
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Chanel is the hottest brand (as expected!). ‘s Q2 2026 Index - out this week, tracking 160 million shoppers across 27,000 brands - keeps Chanel at #1, driven by its Coco Beach and Métiers d’Art collections and a 70% jump in sunglasses d...
Which July Trends Are Sticking Around (And the Ones Fading)
Womenswear, menswear and beauty broken down by what the data says is real and what's already on its way out - July 2026
Why this series exists
I Tested Daydream to Build My Euro Summer Wardrobe (So You Don't Have To)
Unfortunately, I let build me a capsule wardrobe for my European summer, and now I want all my summers to be like this.
Fortunately, I’m Spanish, so I know exactly what European summer means (and mine is starting now!). I had a clear obje...
So you want to break into fashion... well, don't (Do this instead)
The other day I saw a post from Elle about “Women in SPAM” working in fashion (social, PR, advertising, marketing). Women romanticising the kind of job you’d find in a 2000s rom-com. Running through New York in stilettos, three coffees in h...
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Authors
The writers behind this newsletter.
a fashion data analyst decoding trends, brands & culture, and giving you the insider perspective of the fashion tech industry | @fashionunitedhq columnist | \ud83d\udc8c by Carmen — [email protected]
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