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Style Analytics

Style Analytics, Lyst

Data-driven fashion research

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Substack
PricingFreemiumPublishesWeekly
Issues50Founded2 years agoLast Issue8 days ago
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Latest Issues

Do fascism and thinness actually correlate?

Testing the internet theory with statistics

In 1975 Susan Sontag wrote an essay called fascinating fascism where she explored how German filmmaker and photographer Leni Riefenstahl used fit, muscular bodies to glorify and represent the Naz...

8 days ago
25
Paid

Data isn't sexy anymore

In October 2012, Harvard Business Review published what would become one of the most quoted headlines in tech: “Data Scientist: The Sexiest Job of the 21st Century.” At the time, companies were wrestling with unprecedented volumes of data a...

a month ago
93
6

Actually working as a data analyst in fashion

Your Qs and my As on how I got here, tech stacks, toxic workplaces, office outfits (and many more)

A few months ago a fashion tech creator made a post promoting a number of data analyst roles at fashion tech companies (they’re doing god’s...

a month ago
53
4
Paid

Met gala metrics (updated)

2 days ago I posted one of my data-driven fashion event reviews, this time covering the 2026 Met Gala. It started when I saw the absolute wall of green carpet posts across all of the major fashion magazine Instagram accounts (the Vogues, El...

2 months ago
45

Is the CBK moment over?

It has been nearly three weeks since Love Story, the Carolyn Bessette Kennedy x John F. Kennedy Jr. fan-fiction aired its final episode, and I have been sitting with the question (and asking people in my life + in the industry) what the lon...

3 months ago
58
7

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  • Style Analytics

    Fashion researcher and data analyst

  • Lyst

    Your weekly data digest.

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