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The Dispash

Gary Andrews

A dispassionate analysis of media, marketing, and tangentially relevant areas

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Substack
PricingOnly free issuesPublishesMonthly
Issues31Founded4 years agoLast Issue4 months ago
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Latest Issues

Troubling trends, predictions and questions for marketers in 2026

A decade ago, this annual post started out to provide counterbalance to excitable trends in social media posts (Video! Influencers!), but very quickly social questions weren’t really social questions, but wider business or industry question...

4 months ago
2

Can AI adverts ever be as effective as human creative?

Hello. And hello to new subscribers. It’s been a hot minute. I’ve been launching rebrands, managing a puppy, training a future Matilda, and, well… life, eh?

Two pieces of housekeeping before the newsletter.

  1. You’ll see this week’s col...
6 months ago
4

The anti-trend email for 2025

Happy 2025. It’s been a while. Life, eh.

My resolution: more regular emails.

Onwards


3 questions to ask of trends in 2025

Predictions and trends for the year ahead always seem slightly pointless in marketing and communications...

a year ago
2

Why AI has changed nothing and everything

As Timbaland rapped at the start of Aaliyah’s Try Again, it’s been a long time, shouldn’t have left you. Getting out of habits is, it seems, easier than restarting.

Dispash 2.0? Maybe Dispash 1.3. Onwards.


Everything new is old...

2 years ago

News and Meta's very complicated relationship

2024 looks a lot like 2023 still right now. A lot of 2023 problems are still 2024 problems. Not least the decline of traditional media.

Onwards


The protracted and bitter breakup between news and Facebook

In 2021, Australia disc...

2 years ago
1

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  • Gary Andrews

    Marketer who still clings to his days in journalism. Interested in everything, expert in nothing.

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