The FirstPartyCapital Newsletter
FirstPartyCapitalWe talk about tech and finance trends shaping the $5 trillion marketing industry - as well as news related to the FirstPartyCapital fund.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 160 | Founded | 5 years ago | Last Issue | 13 days ago |
| Active | |||||
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newsletter.firstpartycapital.comLatest Issues
Incubations & The US Ad Market
It’s been a busy few weeks. From sizeable M&A deals (LiveRamp, Vibe) to unbearably hot and sweaty industry events, the industry has been running at breakneck speed. As we head into a downtime period - between Cannes and ATS London - this is...
Episode 34: How Publishers Are Leaving Millions On the Table With Dave Barr & Nick Fletcher, Co-Founders Of TruTxt
In an era of declining cookies, falling referral traffic, and the rise of AI-driven search, publishers are all asking the same question: how do we increase revenue from the audience we already have?
In this episode, Rich is joined by Dave...
Introducing TruTxt: Building Utility In The Unloved Parts Of The Open Internet
As FPC pens this edition’s missive, the news has broken that Anthropic has raised a Series H (yes, the 8th letter of the alphabet) round of $65B, giving it a post-money valuation of $965 billion. AI may well be the second coming, but you ca...
Episode 33: Rob McLaughin, CEO Of AUDIENCES, Joins Us To Discuss The impact of Publicis' Acquisition Of Liveramp
This week on the FPC Podcast, Rich is joined by FirstPartyCapital co-founder Ciarán O’Kane and Rob McLaughlin, CEO and co-founder of Audiences, to unpack Publicis’ proposed acquisition of LiveRamp.
The pod discusses how the deal validates...
Episode 32: Bedrock, Index Cloud, & The Rise of Containerisation
Rich, Kevin and Ciarán are joined again by Shane Shevlin, CEO and co-founder of Bedrock Platform.
The conversation digs into Bedrock’s recent announcement with Index Exchange, which sees Bedrock’s bidder containerised inside Index Cloud. S...
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Authors
The writers behind this newsletter.
We invest capital & expertise into ad tech, martech and digital media companies.
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