
We talk about tech and finance trends shaping the $5 trillion marketing industry - as well as news related to the FirstPartyCapital fund.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 145 | Subscribers | Read | newsletter.firstpartycapital.com |
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They say necessity is the mother of all invention. Circumstances and environment invariably dictate outcomes. A non-US-based ad tech company starting out today will have a very different trajectory than a US-based one. Different markets. Di...
In this edition, we talk with Harry Maitland, Founder of Vendi Tech. We discuss how Vendi is transforming vending machines into digital media and data infrastructure - closing the loop between brand awareness and real-world conversion.
Hello readers, in this edition, we will attempt a “Being A John Malcovitch” and try to live vicariously through the eyes of a strategic ad tech acquirer. What exactly are they looking to buy - and why? These are the questions preoccupying t...
Your LinkedIn feed has doubtless been heaving with ARTF/AdCP chat and press releases this week, given the recent ad tech jamboree in Palm Springs. The prevailing sentiment across the industry is one of befuddlement, as no one has any idea h...
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