The FirstPartyCapital Newsletter
FirstPartyCapitalWe talk about tech and finance trends shaping the $5 trillion marketing industry - as well as news related to the FirstPartyCapital fund.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 149 | Founded | 5 years ago | Last Issue | 3 months ago |
| Active | |||||
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newsletter.firstpartycapital.comLatest Issues
The Rise Of Ad Tech’s “Middle Powers”; Sign Up For The Vendi Tech Webinar
A couple of weeks ago, Mark Carney delivered a seminal speech on the “middle powers” absolute necessity to take greater agency over their geopolitical futures.
The crux of his argument: that there has been an overdependence on the big glob...
The HALO (Heavy Assets, Low Obsolescence) Effect In Ad Tech
Hello readers, and welcome to another edition of the FirstPartyCapital newsletter. The SaaSpocalypse has had a huge impact on software company valuations. This collapse in value happened mostly because of tools released by Claude and other...
Episode 28: FPC Launch 'Corporate Innovation Model' With FirstPartyStudio
On this edition, the FirstPartyCapital and FirstPartyStudio teams discuss a new model for corporate innovation in ad tech. We go deep on how corporate investors can access market intelligence, co-build products, and invest in the next wave...
R&D, Equity & Market Intelligence: The Smarter Way For Strategics To Participate In The Ad Tech Economy
It would be fair to say that ad tech investment remains concentrated and consolidated. From the outside looking in, the same insiders continue to be masters at capturing the lion’s share of the upside.
Celebrity bankers, influencers, and a...
The FPC Stack: Optimising For Global Ad Tech Investment
They say necessity is the mother of all invention. Circumstances and environment invariably dictate outcomes. A non-US-based ad tech company starting out today will have a very different trajectory than a US-based one. Different markets. Di...
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Authors
The writers behind this newsletter.
We invest capital & expertise into ad tech, martech and digital media companies.
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