The FirstPartyCapital Newsletter
FirstPartyCapitalWe talk about tech and finance trends shaping the $5 trillion marketing industry - as well as news related to the FirstPartyCapital fund.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 170 | Founded | 5 years ago | Last Issue | 8 days ago |
| Active | |||||
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newsletter.firstpartycapital.comLatest Issues
The Inexorable Rise Of Full-Stack Venture
FPC hopes you are surviving the usual Q4 chaos - and that you are smashing your golden quarter targets. No Pogues or Mariah Carey yet (too early?). But you know that big-voiced diva and raspy trad punk poet will own the airwaves in a matter...
digitalAudience Acquired By Zeta Global. What's Next?
Hello readers. Many of you have probably been in New York this week for Advertising Week, beating the Manhattan pavements and travelling between meetings and sponsored events. It’s always a long and arduous one - but always hugely fun and p...
The Ad Tech Adjacency Thesis
Over the last couple of weeks, FPC spoke with a recently exited European ad tech founder and a soon-to-leave-company big ad tech hitter about new startup endeavours. Both told FPC they are working on new startups in “adjacent ad tech” categ...
OOH Is The Standout Category In Ad Tech - And This Is Why We Are Investing
As regular readers of The FPC Newsletter know, we are massive bulls on OOH ad tech. We have discussed the macro trends that are making the channel a huge opportunity for innovative ad tech startups.
We talked about its continued importance...
Why We Are Launching An AI Infrastructure Company For Brands, Agencies, Pubs, Ad Tech & MarTech
It’s only a handful of days away from the Glastonbury of ad tech, namely ATS London. Our own event, MadTechMoney, is running on the same day. We have a jam-packed agenda. Be sure to get your ticket, as everyone of note will be there. We’ll...
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Authors
The writers behind this newsletter.
We invest capital & expertise into ad tech, martech and digital media companies.
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