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The FirstPartyCapital Newsletter

FirstPartyCapital

We talk about tech and finance trends shaping the $5 trillion marketing industry - as well as news related to the FirstPartyCapital fund.

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PricingOnly free issuesPublishesWeekly
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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The FPC Stack: Optimising For Global Ad Tech Investment

They say necessity is the mother of all invention. Circumstances and environment invariably dictate outcomes. A non-US-based ad tech company starting out today will have a very different trajectory than a US-based one. Different markets. Di...

13 days ago
5
0

Episode 27: Q&A with Harry Maitland, Founder & CEO Of Vendi Tech

In this edition, we talk with Harry Maitland, Founder of Vendi Tech. We discuss how Vendi is transforming vending machines into digital media and data infrastructure - closing the loop between brand awareness and real-world conversion.

16 days ago
0
0

Inside The Head Of The Strategic Ad Tech Buyer

Hello readers, in this edition, we will attempt a “Being A John Malcovitch” and try to live vicariously through the eyes of a strategic ad tech acquirer. What exactly are they looking to buy - and why? These are the questions preoccupying t...

20 days ago
2
0

Ad Tech Value Investment: Why We Are Investing In Vendi

Your LinkedIn feed has doubtless been heaving with ARTF/AdCP chat and press releases this week, given the recent ad tech jamboree in Palm Springs. The prevailing sentiment across the industry is one of befuddlement, as no one has any idea h...

a month ago
8
0

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Authors

The writers behind this newsletter.

  • FirstPartyCapital

    We invest capital & expertise into ad tech, martech and digital media companies.

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