The FirstPartyCapital Newsletter
FirstPartyCapitalWe talk about tech and finance trends shaping the $5 trillion marketing industry - as well as news related to the FirstPartyCapital fund.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 168 | Founded | 5 years ago | Last Issue | 11 days ago |
| Active | |||||
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newsletter.firstpartycapital.comLatest Issues
The Ad Tech Adjacency Thesis
Over the last couple of weeks, FPC spoke with a recently exited European ad tech founder and a soon-to-leave-company big ad tech hitter about new startup endeavours. Both told FPC they are working on new startups in “adjacent ad tech” categ...
OOH Is The Standout Category In Ad Tech - And This Is Why We Are Investing
As regular readers of The FPC Newsletter know, we are massive bulls on OOH ad tech. We have discussed the macro trends that are making the channel a huge opportunity for innovative ad tech startups.
We talked about its continued importance...
Why We Are Launching An AI Infrastructure Company For Brands, Agencies, Pubs, Ad Tech & MarTech
It’s only a handful of days away from the Glastonbury of ad tech, namely ATS London. Our own event, MadTechMoney, is running on the same day. We have a jam-packed agenda. Be sure to get your ticket, as everyone of note will be there. We’ll...
Catching The Ad Tech M&A Zeitgeist
Hello readers. Our MadTechMoney event is a week and a bit away, and we're hosting it alongside the mega ad tech conference, ATS London, on September 15 (get your ticket). It’s an action-packed MTM agenda - from fundraising to scaling to exi...
Why Ad Tech Disaster Chat Is So Passé
Good day to you, reader. FPC hopes this edition of the FPC newsletter finds you well. If not, then we can understand why. Over the past twelve months, a deluge of negativity from all directions has focused on ad tech’s long-term viability....
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Authors
The writers behind this newsletter.
We invest capital & expertise into ad tech, martech and digital media companies.
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