The FirstPartyCapital Newsletter
FirstPartyCapitalWe talk about tech and finance trends shaping the $5 trillion marketing industry - as well as news related to the FirstPartyCapital fund.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 164 | Founded | 5 years ago | Last Issue | 7 days ago |
| Active | |||||
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newsletter.firstpartycapital.comLatest Issues
Why Ad Tech Disaster Chat Is So Passé
Good day to you, reader. FPC hopes this edition of the FPC newsletter finds you well. If not, then we can understand why. Over the past twelve months, a deluge of negativity from all directions has focused on ad tech’s long-term viability....
How To Scale An EMEA Business - The FPC (Very Rough) Guide
Good day to you, FPC Newsletter reader. In this edition, we’ll discuss scaling ad tech in EMEA. Nigel Gilbert, former frontman for AppNexus Europe, wrote a LinkedIn post this week about a common mistake US companies make: treating EMEA as o...
Building A Scaled Email Curation Stack (Using Passendo)
This newsletter is being penned during a partial solar eclipse. Lots of people are running around with makeshift eclipse-friendly goggles made out of empty Rice Krispies boxes, jostling to see one of nature’s most wondrous (anti-climactic)...
For Sale: AI Video Platform With Content Licence Book Attached
Hello readers. It continues to be a ridiculously hot summer. Rain dancing shamans have been sent out across Europe in the vain hope that this incessant heat might break. You start to wonder why the industry has gone cold (excuse the pun) on...
Incubations & The US Ad Market
It’s been a busy few weeks. From sizeable M&A deals (LiveRamp, Vibe) to unbearably hot and sweaty industry events, the industry has been running at breakneck speed. As we head into a downtime period - between Cannes and ATS London - this is...
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Authors
The writers behind this newsletter.
We invest capital & expertise into ad tech, martech and digital media companies.
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