Madison and Wall
Insights About the Business of Advertising, Ad-Supported Media and Related Technologies
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 321 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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madisonandwall.substack.comLatest Issues
Chocolate Industry 2026 Update
Our primary focus at Madison & Wall relates to all things advertising, and we love studying individual marketer categories, especially when those industries are significant advertising segments which produce delicious products.
The chocol...
M&W SATURDAY SUMMARY: TTD, Pinterest, Disney, Paramount, WBD, BCE, S4 And Many Others’ 1Q26 Ad Results Analyzed
Save the Date! This Year’s Chocolate Marathon will take place in Paris on Sunday June 28 starting at 10:00am. For more information about what, exactly, a chocolate marathon is (there is no running, but lots of chocolate), go to
https://ch...
Ad Tech Getting Simpler + Cheaper, 1Q26 Ad Trends, Agency Results, Audio’s Challenges Won’t Be Solved By Consolidation, Marketer CEO/CFO Commentary and More
Save the Date! This Year’s Chocolate Marathon will take place in Paris on Sunday June 28 starting at 10:00am. For more information about what, exactly, a chocolate marathon is (there is no running, but lots of chocolate), go to https://choc...
Agency Industry Forecast and Overview, Why Ad Revenue Is Growing So Fast, New Apple CEO and More
On this week’s M&W Podcast we review our work of the week.
Weekly Work:
Apple’s Leadership Change Has Limited Implications for Advertising (For Now)
Ad Revenue Growth Remains Strong; Creative Destruction is Still a Key Driver
Age...
Netflix, Publicis, Havas, MediaforEurope Earnings + Snap Cost Cuts, IMF Read-Through On Advertising, Large Marketer Commentary and More
On this week’s M&W Podcast we review our work of the week. Separately, on Agency Business from Madison & Wall and Fusion Front Media, Brian and Olivia interview Pinnacle Advertising’s Michael Magnusson.
Weekly Work:
New IMF Forecas...
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Authors
The writers behind this newsletter.
Strategic financial analyst of global advertising, technology and marketing services businesses, informed by relationships with investors as well as media company, marketing, agency and ad tech practitioners.
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