Madison and Wall
Madison and WallInsights About the Business of Advertising, Ad-Supported Media and Related Technologies
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 214 | Subscribers | Read | madisonandwall.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
An Interview With Adelaide’s Marc Guldimann
Published in partnership with Adelaide
Reach-Frequency Paradigm For Brands Challenged. Plus, Agency HoldCo 3Q24 Trends and More Top 100 Marketer Commentary
Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s latest research and walk listeners through how the advertising business really works. Episode 8 of the Madison & Wall M&W Podcast is now available on Spot...
Adobe's GenAI Video Tools, SMB Vs. Large Advertiser Growth, Omnicom/Publicis and Principal-Based Trading, Netflix Results and Top 100 Marketer Commentary
Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s latest research and walk listeners through how the advertising business really works. Episode 7 of the Madison & Wall M&W Podcast is now available on Spot...
Top 50 Ad Sales Companies: Capex and Quarterly Benchmark Updates
Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s latest research and walk listeners through how the advertising business really works. Episode 6 of the Madison & Wall M&W Podcast is now available on Spot...
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Authors
The writers behind this newsletter.
Strategic financial analyst of global advertising, technology and marketing services businesses, informed by relationships with investors as well as media company, marketing, agency and ad tech practitioners.
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