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Madison and Wall

Madison and Wall

Insights About the Business of Advertising, Ad-Supported Media and Related Technologies

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues290SubscribersRead madisonandwall.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

AI Vs. Publishing, Meta Vs. the FTC, Euro TV vs. Digital Platforms + Updated Strategies For Retail Media

Catch us at an upcoming event! On Dec. 8 Madison & Wall will debut its newest advertising forecast at the UBS Global Media and Communications Conference in New York for its institutional investor clients. Also on Dec. 8 in Toronto we will b...

25 days ago
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SAVE THE DATE: Madison & Wall's New Ad Forecast at Roku Predictions Event. NYC Tuesday Dec. 9 5-7pm

On the heels of Roku’s year-end Predictions report, join Madison & Wall’s team for a special event at Roku’s Times Square (New York) offices.

a month ago
3
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The Pay TV Singularity, 3Q25 Ad Tech Trends, 3Q25 Agency Trends. + Principal Trades Confirmed by Media Owners, Disputes Over Agency Accounting and an Agency Holdco Lawsuit Analyzed

On this week’s M&W Podcast Luke Stillman and Brian Wieser review our work of the week. Separately, on Agency Business from Madison & Wall and Fusion Front Media, Olivia Morley and Brian interview Indie Agency News’ Doug Zanger.

a month ago
4
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The Trade Desk, NYT, IAC, Snap, Pinterest, WBD, Stagwell, S4 And Many More 3Q25 Ad Trends Analyzed

On this week’s M&W Podcast Luke Stillman and Brian Wieser review our work of the week. Separately, on Agency Business from Madison & Wall and Fusion Front Media, Olivia Morley and Brian interview Day One Agency’s Josh Rosenberg.

a month ago
3
0

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Authors

The writers behind this newsletter.

  • Madison and Wall

    Strategic financial analyst of global advertising, technology and marketing services businesses, informed by relationships with investors as well as media company, marketing, agency and ad tech practitioners.

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