Madison and Wall
Insights About the Business of Advertising, Ad-Supported Media and Related Technologies
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 347 | Founded | 4 years ago | Last Issue | 3 days ago |
| Active | |||||
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madisonandwall.substack.comLatest Issues
Cybersecurity Information Sharing Notice
Cybersecurity is increasingly a shared responsibility across interconnected organizations. Much like a neighborhood watch program alerts community members to suspicious activity so they can protect themselves, responsible organizations can...
M&W SATURDAY SUMMARY: New Global Forecast! Details on Top 50 Markets + The M&W Podcast Episode #100!
Podcasts:
On this week’s M&W Podcast we celebrate our 100th episode by reviewing our work of the week!
Weekly Work:
Global Advertising Growth Remains Near Record Levels as AI Reshapes the Market
North America Advertising Forecast...
M&W SATURDAY SUMMARY: Google, Meta and Amazon Court Cases, OpenAI’s Billion Dollar (Run-Rate) Ad Business + More Large Marketer Commentary
Madison & Wall Quarterly Webinar:
SAVE THE DATE: Our client-exclusive 3Q26 Forecast Webinar will occur September 9 at 11:00 AM EST. Please respond to this email for access information if you do not already have it. We will be releasing our...
M&W SATURDAY SUMMARY: Origin and Media Measurement, 2Q26 Trends For Commerce Media, US Consumer Video Spending, CPG Results and Agencies + Why Upfront Commitments Don’t Tell Us Much
Madison & Wall Quarterly Webinar
SAVE THE DATE: Our client-exclusive 3Q26 Forecast Webinar will occur September 9 at 11:00 AM EST. Additional details will be provided via email to Madison & Wall clients. We will be releasing our new worldw...
M&W SATURDAY SUMMARY: AdTech2Q26 Reviewed, Euro TV Trends, Dentsu + Globant Results, IHeart + Viant, Marketer CEO/CFO Commentary and More
Podcasts:
On this week’s M&W Podcast we review our work of the week! Separately, on Agency Business from Madison & Wall and FusionFront Media, Olivia interviews RareOne’s Matthew Naffah.
Weekly Work:
European TV 2Q26: Sports Shift...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Madison and Wall.
| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Strategic financial analyst of global advertising, technology and marketing services businesses, informed by relationships with investors as well as media company, marketing, agency and ad tech practitioners.
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