Madison and Wall
Insights About the Business of Advertising, Ad-Supported Media and Related Technologies
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 334 | Founded | 3 years ago | Last Issue | 9 days ago |
| Active | |||||
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madisonandwall.substack.comLatest Issues
M&W SATURDAY SUMMARY: New Global Ad Forecasts, Fox-Roku Analysis, PayPal Ads, M&W's Expansion + More!
Events:
Join Us in Cannes for a Live Version of Madison & Wall’s Forecast: TUESDAY June 23 9:30-10:30am CEDT. RSVP here.
Also in Cannes:
- TUESDAY June 23 10:30-11:30am CEDT we will join Horizon Media’s Bob Lord for “The Transparency P...
New Global Ad Forecast Webinar 11AM ET, Summary Report, Links to Full Report + M&W's Expansion
As a reminder, today (Tuesday) at 11:00am ET we will host a free webinar to discuss our inaugural global advertising industry forecast. As we summarized in the headline of the report, “Madison & Wall’s New Global Data Shows the Ad Market Is...
Madison & Wall Expands Forecasting, Analysis and Advisory Services Globally With Hires of WARC’s James McDonald and MAGNA's Michael Leszega
Madison & Wall now covers the top global advertising markets: U.S., Canada, U.K., Germany, France, Australia, Brazil, India, Japan, and South Korea, with plans to expand to 50 markets by 2027.
Madison & Wall, a data, research and strategy...
An Interview With PayPal Ads’ Mark Grether (Part II)
Published in partnership with PayPal Ads
This interview with PayPal Ads’ SVP & General Manager, Mark Grether was conducted by email. It follows a prior conversation with him we posted around this time last year.
Mark, you’ve been bold cal...
M&W SATURDAY SUMMARY: OpenAI Ads, Agentic CTV, Accenture Song-Whalar and Marketer Commentary
Join Us Virtually for Madison & Wall’s Global Advertising Forecast Webinar: TUESDAY June 16 11am EDT. Please register in advance.
Join Us in Cannes for a Live Version of Madison & Wall’s Forecast: TUESDAY June 23 9:30am CEDT. Please also R...
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| Subscribers | Engagement | 77 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Strategic financial analyst of global advertising, technology and marketing services businesses, informed by relationships with investors as well as media company, marketing, agency and ad tech practitioners.
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