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Madison and Wall

Madison and Wall

Insights About the Business of Advertising, Ad-Supported Media and Related Technologies

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues233SubscribersRead madisonandwall.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Meta and Comcast Ad Trends, New Marketer CEO/CFO Commentary. PLUS Podcast Links to Our Advertising 101 Series With Gordon Ho (on Differences Between Choices Large, Mid and Small Marketers Make)

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research. Last week we introduced our Advertising 101 series, a multi-part (i.e. every week all year long) tutorial that will explain how the industry really works and why mon...

5 days ago
1
0

Netflix Ad Trends, P&G's Ad Spend, A WPP "Rebellion" and More. PLUS Podcast Links to Our Advertising 101 Series With Deborah Wahl (on Large Marketer Budgeting)

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research. Last week we introduced our Advertising 101 series, a multi-part (i.e. every week all year long) tutorial that will explain how the industry really works and why mon...

12 days ago
4
0

Mutinex’s Growth OS and the Evolution of MMMs

Published in Partnership With Mutinex

15 days ago
4
0

New Agency Business Companion Newsletter

Alongside distribution of our newest Agency Business podcast (this week featuring an interview with Kamran Asghar, CEO and co-founder of Crossmedia), Madison and Wall and FusionFront Media are debuting a new companion newsletter today. The ...

16 days ago
0
0

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Authors

The writers behind this newsletter.

  • Madison and Wall

    Strategic financial analyst of global advertising, technology and marketing services businesses, informed by relationships with investors as well as media company, marketing, agency and ad tech practitioners.

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