Madison and Wall
Madison and WallInsights About the Business of Advertising, Ad-Supported Media and Related Technologies
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 225 | Subscribers | Read | madisonandwall.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Non-Sports Content Spend -14% Through 2029. As CPGs Flatten What Happens To Their Ad Spend? Plus, Accenture Song Benchmarked and More
Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and walk listeners through how the advertising business works. Episode 15 of the Madison & Wall M&W Podcast is now available on Spotify, Apple, or wherever you get yo...
An Interview With Mediaocean's Bill Wise
Published in partnership with Mediaocean
Omnicom-Interpublic Merger In Review, Newsy Week Illustrating Strategic Directions For TV/Video Business
Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and walk listeners through how the advertising business works. Episode 14 of the Madison & Wall M&W Podcast is now available on Spotify, Apple, or wherever you get yo...
New Podcast: Agency Business
This week has already been a busy one for the advertising agency industry. Madison and Wall corporate subscribers can read our takes on the Omnicom-Interpublic merger here and here, but for everyone we are excited to announce a new podcast...
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Authors
The writers behind this newsletter.
Strategic financial analyst of global advertising, technology and marketing services businesses, informed by relationships with investors as well as media company, marketing, agency and ad tech practitioners.
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