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The Flywheel

Tye DeGrange

Weekly insights from the front lines of affiliate marketing đŸ”„

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Beehiiv
PricingOnly free issuesPublishesWeekly
Issues80Last Issue3 months agoActive

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Latest Issues

Is VP of Revenue the new VP of Demand Gen for SaaS? - #79

In partnership with

Executive Summary

Matt Heinz recently wrote a thought-provoking article arguing that Revenue is taking over Demand Gen on the Marketing leadership org chart.

In this framing, “revenue marketing” explicitly increases t...

3 months ago

Think Outside the Click #78

In partnership with

If you’re still optimizing partner and performance channels on last‑click and CTR, you’re playing a 2026 game with a 2014 scoreboard.

The way people discover, research, and buy has shifted to feeds, creators, AI answe...

3 months ago

SaaS is not dead-It’s compounding - #77

In partnership with

🖹 Executive Summary

Why the “SaaS‑pocalypse” is a market reset—not a demand collapse—and how operators can win with AI, usage‑based pricing, and outcome‑driven SaaS.

⁉ What the heck is “SaaS‑pocalypse?”

“SaaS‑pocaly...

4 months ago

16 Predictions for 2026 Part 2 - #76

In partnership with

Executive Summary

In the last issue, we outlined predictions 1-7 in our hit list of 16 bets for 2026!

  1. In person events (IRL = In Real Life) will become even more important and only increase in attendance and popu...
4 months ago

16 Predictions for 2026 - #75

In partnership with

Back-to-back years with >70% or higher prediction scores.

Not too shabby.

Are predictions harder or easier now?

We have more data, yet things are more unpredictable than ever.

The rapid AI boom—driven by advances...

4 months ago

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