Built a $2M+ fractional practice from nothing. No playbook, no roadmap. Now I’m handing you the stuff I wish I had on day one.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 68 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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The 7 Questions I Ask Before Every Proposal
“We need help” isn’t a brief.
I run gev.design, a fractional creative studio working across product, brand, marketing and development.
Most leads arrive without much of a brief.
“We need help with product.”
“Our marketing isn’t working....
Your Next Client Might Be Hiding in a Job Posting
I run gev.design, a fractional creative studio that works across product, brand, marketing and development.
A lot of our work comes from noticing when a company needs help.
One signal I watch is a full-time job posting.
A company may pla...
The Worst Sales Call I’ve Ever Had
Someone introduced me to a consultant.
I thought we would get to know each other. We might even find a reason to chat again.
Within an hour, he tried to:
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Add me to his “roster”
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Sell me a service
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Get me to bid on a project...
What I Tell People Who Are About To Get Scope-Creeped
I’ve been fractional for a while now. These days I run Gev Design, fractional design and product work for founders, a small number of companies at a time.
So when a reader wrote me last week, I knew the conversation he was about to have....
It’s 2026, "Fractional" Doesn't Mean What It Used To
Fractional used to mean “I own this.” Now it just means “I’m free.”
Fractional used to mean you owned an outcome. Now it means you’re free on Tues/Weds. Ask some “fractional” folks on LinkedIn what they’re accountable for, revenue, laun...
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I built a seven figure fractional practice from scratch. Here’s what I wish someone had told me.
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