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Real-life stories, mistakes (you shouldn’t repeat), and business growth strategies to build a company that truly sets you free.

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Latest Issues

Talk About Your Business Without Talking About Your Business

“Hey! How are you? I was thinking about signing up for a Thai massage course, and if I remember right, you took one a while back. Would you recommend it?”

“Yeah, that’s right. I did an online prep course and then went to Thailand for the m...

3 days ago
5

I Found €172,000 in Sales the Company Couldn’t Account For

There’s one thing every single company I’ve started working with has in common.

Everyone - and I mean truly everyone - works incredibly hard.

Every person on the org chart, from the managers to the newest hire, works their tail off to hel...

17 days ago
2

From Solo to Entrepreneur

In 2024 I took the hardest hit of my professional career.

Overnight, I found myself no longer in control of the very company I had founded and grown for 18 years, turning it into what many people - starting with yours truly - considered a...

a month ago
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2

The five centimeters that change everything

I started surfing not late. Ridiculously late.

Before turning 31 I’d never stood on a surfboard, a skateboard or a snowboard - being a diehard fan of good old skiing - so I came to my baptism in the water completely “untouched.”

That tota...

a month ago
13
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My Method for Scaling Any Kind of Business

If you’re reading these lines, you might be wondering whether I’m about to sell you yet another magic formula like some business pseudo-guru.

I know, I kind of brought that on myself.

The plain, unvarnished truth, though, is that in my ca...

2 months ago
12

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Authors

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  • Ilias Contreas

    Italian “Surfpreneur” living in Costa Rica 🌊 | Bootstrapped and exited a $4M+ company | Real stories, mistakes (you shouldn’t repeat) and strategies to help entrepreneurs grow and gain more freedom | Fractional Partner to founders

  • Rob Riker

    Relationship-building advice is broken 💀 I became friends with major creators online. Now I write about how it actually works, & it's not just "add value and be yourself" | Get creators you respect to like you & actively help you succeed

  • Khadejah

    Storytelling consultant for experts. You make money & stand out from your competitors by telling effective stories 💰

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