The Front Row Files
Folasade FerronBite sized brand insights on the fashion, beauty and luxury sectors
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 41 | Founded | 2 years ago | Last Issue | 2 months ago |
| Active | |||||
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thefrontrowfiles.substack.comLatest Issues
When every brand has a celebrity ambassador, none of them feel special
What if fashion brands stopped obsessing over celebrities? That’s the question we explore in this episode of On the Front Row.
I sat down with Boo Atwood, executive stylist to senior leaders, and Alexander Shapiro, business and brand strat...
Why Do We Keep Coming Back to Carolyn Bessette-Kennedy?
There are many style icons. Few become cyclical.
Every few years, images of Carolyn Bessette-Kennedy resurface with almost algorithmic inevitability. The black wool coat. The bias-cut slip dress. The narrow sunglasses. The severe centre pa...
What 2025 Really Revealed About Consumer Desire
To wrap up our conversations this year, I caught up with Alexander Shapiro, a brand strategist and former investment banker who has spent the last two decades working across finance, tech, branding, and consumer strategy in the US, Europe,...
Black Friday 2025 Data
Black Friday has fully transformed from a U.S. retail tradition into a global commercial engine. The 2025 cycle delivered another year of growth across regions, categories, and channels with mobile commerce, cross-border shopping, and every...
Vynt App: Africa’s Depop for Secondhand Fashion
Africa’s secondhand fashion economy is one of the continent’s most active consumer markets — informal, deeply embedded in daily life, and shaped by affordability, trade flows, and long-standing networks. Clothing circulates within families,...
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
From the global stage to the bottom line, we connect the dots between brands, trends, and consumers in fashion, luxury, and beauty
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