The Front Row Files
Folasade FerronBite sized brand insights on the fashion, beauty and luxury sectors
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 27 | Subscribers | Read | thefrontrowfiles.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Power of Consistency: How Ralph Lauren Wins by Standing Still
At the Ralph Lauren 2026 Spring Summer show at New York Fashion Week, the sense of déjà vu felt deliberate. The silhouettes, the tailoring, the polish all echoed Spring/Summer 1999. That repetition is the point.
Catch Them All: The Pokémon Economics of Lattafa Perfumes
For decades, the rules of fragrance retail were clear: discovery happened at the department-store counter, prestige was validated by glossy ads, and purchases were made through selective retail.
On the Front Row Ep. 1: Data, Desire & the Future of Beauty — with Grace Gao (Sephora Collection)
### Welcome to the very first episode of On the Front Row! 🎉
How do you scale a brand like Schiaparelli?
Spring Summer 2025
Authors
The writers behind this newsletter.
From the global stage to the bottom line, we connect the dots between brands, trends, and consumers in fashion, luxury, and beauty
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