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The Future Market

Mike Lee

Food is never just food. Weekly writing on what's actually shaping how we eat.

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Substack
PricingOnly free issuesPublishesWeekly
Issues111Founded6 years agoLast Issue8 days ago
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Latest Issues

What Andy Warhol Taught Me About Food Innovation

Before the soup cans, Andy Warhol drew shoes for money, and few did it better. Through the 1950s he was one of the best-paid commercial illustrators in New York, the sole artist on the I. Miller account. Women’s Wear Daily called him the Le...

8 days ago
7
2

We Can’t Save the Soil With Dinner Alone

A Patagonia fleece, a tube of Burt’s Bees lip balm, and a box of cereal all start in the same place: the soil. The cotton in your t-shirt grew in the same kind of field that grows your dinner. Now and then it’s the very same field, though n...

15 days ago
16
2

Make It Possible

Supply-side wins still matter, and the good food movement should keep pushing for more of them: better ingredients, better animal welfare, better farming practices, better corporate behavior behind the labels. But supply is half the system....

22 days ago
16
3

Economic Law is Not Natural Law

I’ve been writing my way toward a wider picture of what the food system could become, in two essays so far: first a diagnosis, then a vision. The Enshittification of Big Food laid out how the food on our shelves keeps quietly getting worse,...

a month ago
12
4

A New Blueprint for Big Food

In March 2021, two activist hedge funds, Bluebell Capital and Artisan Partners, forced out Danone CEO Emmanuel Faber. He had spent nearly a decade trying to turn the $30 billion food company into an entreprise à mission, with carbon-adjuste...

a month ago
42
11

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  • Mike Lee

    Food + Innovation | NYC + Detroit.

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