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The Future Market

Mike Lee, Rhishi Pethe

Essays on where food is going, and what that says about where we are.

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Substack
PricingOnly free issuesPublishesWeekly
Issues121Founded6 years agoLast Issue8 days ago
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thefuturemarket.com
Artwork for The Future Market

Latest Issues

Three Questions for a Crystal Ball

No one knows for sure what the future holds. And anyone who tells you they do (me included) is either lying or trying to sell you something. We live in a society where having the right answer is the ultimate virtue. We’ve conditioned oursel...

8 days ago
8

The Story I Keep Telling

If you’re reading this on the day its published, I’m somewhere near a beach without my laptop. Trying my hardest to not think about diarrhea lettuce or the farm bill. So there’s no new essay today. Instead, I’ve compliled five greatest hits...

15 days ago
11

The Honor System

Somewhere in the design of a lettuce operation there used to be a check. Not much of one. A water sample, sent to a lab, run against a number the grower had to meet. That test was never a selling point. It was a compliance line, and as comp...

22 days ago
14

120 Years in The Jungle

Upton Sinclair spent seven weeks in Chicago’s Packingtown in the winter of 1904. He was twenty-six, a socialist, sent to cover a strike that had just collapsed. He found twelve-hour days, thumbs worn to lumps, no pay for a lost hand, men wh...

a month ago
19
3

Four Thousand Calories and Still Hungry

In 1946, Congress passed the School Lunch Act and justified it with a phrase that reads strangely for a program about cafeteria trays: “a measure of national security.” The logic came off the battlefield. Military examiners had rejected dra...

a month ago
23
9

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Authors

The writers behind this newsletter.

  • Mike Lee

    Food + Innovation | NYC + Detroit.

  • Rhishi Pethe

    Wine, cricket, jazz, salsas

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