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The Future Market

Mike Lee

The big ideas and innovations shaping the future of food, right to your inbox.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues102SubscribersRead thefuturemarket.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

On Glyphosate

On a Monday morning in late March, a soybean farmer in central Illinois hooks a 600-gallon sprayer to his tractor and rolls out to burn down winter weeds before planting. The tank is full of Roundup. He has sprayed Roundup on this field eve...

9 days ago
17
2

The Human Cost of What You Eat

Forty-two guests paid $1,500 each. Tickets sold out in sixty seconds. Outside the Paramour Estate in Silver Lake, on the opening night of Noma’s residency in Los Angeles, Jason Ignacio White stood with former employees and a demand letter s...

16 days ago
26
0

Four New Horsemen for the Good Food Movement

The food system doesn’t exist apart from the world, and the world is in a genuinely difficult place. Regulatory infrastructure that took decades to build is being dismantled faster than anyone can track. The workers who pick, process, and p...

23 days ago
13
3

We Need to Talk About Food Products

Unless you’ve been living under a digital rock, on February 3rd, McDonald’s CEO Chris Kempczinski posted a video to Instagram introducing the chain’s new Big Arch burger. He was trim and scrubbed in a beige sweater, oxford collar visible, t...

a month ago
19
4

Authors

The writers behind this newsletter.

  • Mike Lee

    Food + Innovation | NYC + Detroit.

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