The Future Market
Mike LeeThe big ideas and innovations shaping the future of food, right to your inbox.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 99 | Subscribers | Read | thefuturemarket.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
We Need to Talk About Food Products
Unless you’ve been living under a digital rock, on February 3rd, McDonald’s CEO Chris Kempczinski posted a video to Instagram introducing the chain’s new Big Arch burger. He was trim and scrubbed in a beige sweater, oxford collar visible, t...
The Splintering of the American Diet
This is the latest in a thread I’ve been pulling on for years on a topic that has had a remarkable effect on the state of food and nutrition: food tribalism.
How to Eat Real Food
Last week, I argued that MAHA’s dietary goals aren’t worth the political wreckage of the administration they’re attached to. Even so, I kept coming back to the same problem. Strip away the politics entirely. Get dietary guidelines written b...
MAHA Is Not Worth MAGA
On January 7, 2026, two things happened in America. The federal government released the most significant overhaul of dietary guidelines in a generation. And in Minneapolis, ICE agent Jonathan Ross shot and killed Renee Good, a 37-year-old A...
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Authors
The writers behind this newsletter.
Food + Innovation | NYC + Detroit.
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