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The Future Market

Mike Lee

Food is never just food. Weekly writing on what's actually shaping how we eat.

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Substack
PricingOnly free issuesPublishesWeekly
Issues108Founded6 years agoLast Issue7 days ago
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Latest Issues

Economic Law is Not Natural Law

I’ve been writing my way toward a wider picture of what the food system could become, in two essays so far: first a diagnosis, then a vision. The Enshittification of Big Food laid out how the food on our shelves keeps quietly getting worse,...

7 days ago
10
3

A New Blueprint for Big Food

In March 2021, two activist hedge funds, Bluebell Capital and Artisan Partners, forced out Danone CEO Emmanuel Faber. He had spent nearly a decade trying to turn the $30 billion food company into an entreprise à mission, with carbon-adjuste...

14 days ago
37
9

The Enshittification of Big Food

In 1990, McDonald’s gave in to public pressure and replaced beef tallow with vegetable oil in its fryers. The vegetable oil contained partially hydrogenated fat. Trans fats turned out to be more dangerous than the saturated fat they replace...

21 days ago
141
22

Antifragile by Design

Last week I described how our current food system is organized around chokepoints: a 21-mile strait carrying a fifth of the world’s oil and a third of its seaborne fertilizer, four companies processing most of America’s beef, a single banan...

a month ago
15

Fragile by Design

You’ve probably been hearing about the Strait of Hormuz for weeks now. It’s 21 miles wide. A fifth of the world’s oil passes through it, a fifth of its liquefied natural gas, and roughly a third of its seaborne fertilizer.

Since the U.S....

a month ago
27
1

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  • Mike Lee

    Food + Innovation | NYC + Detroit.

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