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The Future Market

Mike Lee, Rhishi Pethe

Essays on where food is going, and what that says about where we are.

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Substack
PricingOnly free issuesPublishesWeekly
Issues118Founded6 years agoLast Issue8 days ago
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Latest Issues

120 Years in The Jungle

Upton Sinclair spent seven weeks in Chicago’s Packingtown in the winter of 1904. He was twenty-six, a socialist, sent to cover a strike that had just collapsed. He found twelve-hour days, thumbs worn to lumps, no pay for a lost hand, men wh...

8 days ago
18
3

Four Thousand Calories and Still Hungry

In 1946, Congress passed the School Lunch Act and justified it with a phrase that reads strangely for a program about cafeteria trays: “a measure of national security.” The logic came off the battlefield. Military examiners had rejected dra...

15 days ago
22
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The Influencer Will See You Now

A man who goes by Clavicular punches himself in the cheekbones on camera, narrating it in a flat voice like he’s reading a parts manual. He’s trying to break the bone so it grows back sharper. Between takes he names what he injects at night...

22 days ago
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Mike Lee, Food Futurist & Innovation Strategist

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a month ago
4

A Global Dinner Party

A German guy named Freddy has spent the World Cup eating his way across America. He gave a Waffle House at one in the morning a ten out of ten.

He is not the only one. A group of Japanese fans tried Texas barbecue and were floored. A Norwe...

a month ago
16
2

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Authors

The writers behind this newsletter.

  • Mike Lee

    Food + Innovation | NYC + Detroit.

  • Rhishi Pethe

    Wine, cricket, jazz, salsas

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